Brand Loyalty is the mantra of any successful business.In today’s increasing global market where the consumers have enough choice to get confused brand loyalty is the only thing that can help a company to survive.In fact it is the ultimate goal of any company. When a customer develops brand loyalty he not only thinks of his own benefit but also the benefit of the brand he is committed to.Brand loyalty defers by product,industry and sector.

Implications of Brand Loyalty
A consumer can buy a product manufactured by the same company repetitively. However this does not imply brand loyalty.There can be various other reasons (situational constrains) for such a consumer behavior.Brand loyalty implies a consumer’s successful emotional attachment and long term commitment to a brand. When a customer develops loyalty for a brand he will undoubtedly do word of mouth promotion for that brand.

Reason for Developing Brand Loyalty
Each and every company aims at developing brand loyalty since it is an asset for a company.Consumer develops loyalty towards a brand when it offers quality product or service at the right price.Other than that there are a number of factors that can determine brand loyalty and being a business owner you can shape them.

Factors Determining Brand Loyalty
A product always has a visual appeal and no one can deny that good looking things always get preference.The designing and packaging of the product should be good.When you write the catch line of a product or service it should aim at the consumers’ need.Don’t use any tricky line.Use something that will quickly state the benefit of using your product or service.Advertisement or brand marketing plays a great role as well.

Recognize the Customer’s Need
Understanding the customers’ need set the foundation of brand loyalty.If you trace your customer’s need and offer exactly what they want no one can stop you from earning brand loyalty.When you fulfill your customers’ need they will perceive your brand in a positive manner.

Improve Customer Service
When customers buy your product or service for the first time they actually make a trial purchase.If they are satisfied they will keep coming back to you.Making a good product is not the end of the story.Many of the business owners do the same mistake.As soon as a product is bought they forget the customer.If you want to hold back a customer for repeat purchase you should improve your customer service. Offer great service to a customer who have bought a product or service.They will surely come back to you as everybody prefer safe,familiar and quality product.
How to Maintain Brand Loyalty
Offering good quality product or service is just the beginning of the story.Don’t try to fool the customer.When a customer gets a good product from you at a reasonable price he develops certain expectation.Now it is your responsibility to fulfill that expectation by maintaining the quality.If they don’t get good product in the second or third time they will switch to some other brand.Remember that your competitors are there to attract their attention.