Since the end of July 2017, Navya and client have released Sobi Sabi Show as the continuation of Sobi Sabi web series. To date, 6 episodes have aired. “Initially we were inspired by the MTV Bujang a while back where the interaction between the host, guest stars, and the audience was really close. Finally, we came up with Sobi Sabi Live Show,” said Yoga Pradipta, Copywriter of Navya.

With the talk show format, Sobi Sabi brings up some interesting topics about teen lifestyle in the duration of 60 to 90 minutes in each episode. “We also go behind the scene of the professions around us that are considered taboo, for example, by inviting one of the models of Popular magazine as a resource,” he said. Other speakers who have attended Sobi Sabi Show include Fade to Black, DJ Yasmin, Risa Saraswati, and Orkes Moral Pengantar Minum Racun (Indonesian dangdut music group famous in the late 80s).

The main target of Sobi Sabi Show is to improve and strengthen engagement between Gatsby brand and target audience which is mostly teenagers. The four hosts of Sobi Sabi represent Gatsby Urban Cologne’s ambassadors. In addition to the live show on Facebook, Sobi Sabi Show also aired on Youtube, Brillio, and Feed me. With the various channels used, Sobi Sabi Show managed to reach a total of one million viewers surpassing the number of viewers of Tokopedia’s digital campaign.

Especially on Facebook, the client has a KPI target of 100,000 viewers for the total of twelve episodes. “Alhamdulillah, in the sixth episode we have reached 80,000 viewers. So far, the client is happy with the work of Sobi Sabi Show which still has six episodes to go. It is targeted to be complete by November and hopefully the number of viewers will surpass the client’s KPI target,” he concluded.