Banner Advertising, Different Type of Banners
Advertisers are using the web as an advertising medium. This is all due to the vastness of the medium and ...
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Creativity In Business
Changes in the apple are consistently accepting momentum, which is hasty and even added altered in the twentieth aeon is ...
Qualities Of A Good Leader
An age old saying goes that; ‘managers do things right, leaders do the right thing.’ Having a leader is particularly ...
Warning: Today’s Advertising is Permanent
In the past, advertising and marketing could get away with flubs. If an ad agency produced a piece of work ...
History Of Branding
Branding has come a long way in India and also around the world. The word brand comes from the word ...
Brand Components
Nike, Apple, Coke. Each company is instantly recognizable, all because of one thing: their brand. These large companies, and others ...
What’s the Future for Marketing in the Media Industry?
Like any business, the media industry evolves in cycles. In the past, there have been few job openings at media ...
Develop Brand Loyalty
Brand Loyalty is the mantra of any successful business.In today’s increasing global market where the consumers have enough choice to ...
5 Quick Steps to “win-win” Negotiation
Negotiation is the process of bargaining that precedes an agreement. Successful negotiation generally results in a contract between the parties. ...
Make Competition, Bow to Your Brands
The growth in trade and commerce, does not only signifies good signs for economies but also the increased competition is ...
Do We Really Get Consumers?
Do you remember the movie What Women Want? In the film, Mel Gibson plays an ad exec who receives the magical ...
How to Find and Amplify Creativity?
In 2010, IBM ran a survey of 1,500 CEOs and found that the most valuable management skill was no longer ...