Develop Brand Loyalty
Brand Loyalty is the mantra of any successful business.In today’s increasing global market where the consumers have enough choice to ...
News
Make Competition, Bow to Your Brands
The growth in trade and commerce, does not only signifies good signs for economies but also the increased competition is ...
Do We Really Get Consumers?
Do you remember the movie What Women Want? In the film, Mel Gibson plays an ad exec who receives the magical ...
Small Business Brand Identity Strategies
“Does a brand identity matter when you are a start-up?” Sleepless nights, a staff of three to do the work ...
Brands Are Humans
Peter and Paul were close friends, since years. Their closeness even would allow one rob Peter to pay Paul and ...
Media For Public : Predicting Future Technologies
Technology is largely a function of available categories. Some of these categories are technical, some are a product of social ...
Indonesians Spend More on Food and Watch More TV during Ramadan
By: Venu Madhav, Executive Director of Client Leadership, Nielsen Indonesia.
Ramadan, the month-long period where Muslims pray and engage in reflection, ...