Young Generation, a Potential Target for Mobile Advertising
One of the elements of marketing strategy is to analyze the target market suitable for the product or service. If ...
News
Google’s 5 Ideas for The Future of Digital Advertising
5 ideas that Google thinks will shape the future of digital advertising
1.Choice: Ad views will be voluntary.
The ad viewers will ...
Social Media Guide for Beginners
Social media marketing is the process of gaining awareness, attention and also web traffic through the social media platform. Every ...
Internet Future Still Depends On Free Online Ads
Internet is evolving by a rapid pace these days. It is apt more and more consumer friendly. After all, a ...
Web Advertising- Its growing popularity!
Advertising on internet can provide remarkable benefits for your brand or business. Web Advertising, if effectively planned and implemented, can ...
Digital influence: How the Internet Affects New Product Purchase Decisions
Trying to decide on a new product to buy? Help is just a few clicks away.
According to a Nielsen global ...
Getting to Know (and Like) the Social Mom
Nielsen’s recentWomen of Tomorrowstudy highlighted not only the growing influence women have on purchasing decisions, but also provided insight into ...
Mobility and The Art of Contextual Relevance
Effective consumer engagement can no longer be conceived of with a unidirectional mindset.
The digital natives of the wired universe are ...
Mobile Advertising Shopping in Indonesia at the Top in Southeast Asia
KOMPAS.com – The trend of adopting mobile marketing by brands and marketers continues to increase throughout 2011. This is based ...
Going Global Means Going Mobile in Emerging Markets
The demand for information and communication is being reshaped around the globe, especially in countries with a growing middle class ...
SEO and Branding – Which Drives Which?
There’s ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school ...
How We’re Advancing Social Media Intelligence
With today’s announcement of the creation of NM Incite by The Nielsen Company and McKinsey & Co. we’re delivering the ...