Activator is trusted to handle the program Pertamax Berkah Perjalananku 2017 which is part of the series of Pertamina’s annual program during the month of Ramadan until prior to Idul Fitri. This program is divided into 7 parts, namely Serambi Pertamax, Kiosk Pertamax, Tajil Pertamax, Free Oil Promotion, Bedah Mushola, Zakat and Alms, and Mudik Discount.
Free Oil Promo is a special promo for consumers of Pertamax Series and DEX Series. Each purchase accumulation of at least one million rupiah for cars and three hundred thousand rupiah for motorcycles will get a free oil package provided that consumers have registered on PertaminaGo application.
Free Oil Promo Campaign was launched through website, social media, twitter, facebook, Instagram, also through media advertisements such as adlibs on the radio. Through these media, Pertamina also suggested to always fill the vehicle’s tank, especially before embarking on the trip.
The campaign is also made merrier with the installation of information on Pertamina totem at more than 500 points of Pertamina gas stations (SPBU) all over the island of Java and the distribution of vests to the SPBU officers containing the promo information on the back of the vest.
“Next year we plan to make a more attractive promo, which is not only free oil but also free vehicle service. This is certainly going to attract more enthusiasm of the consumers considering the vehicle service is an integral part of every trip on Lebaran,” said Ervin FRH Coenraad, Senior Business Manager of Activator who is handling this campaign.