Aris Boedihardjo and Indira Abidin, Directors of Fortune Indonesia took part in ensuring the success of Indonesian Night in the event AdAsia Taiwan 2015

As part of the preparation for AdAsia 2017 in Bali, Indonesian Advertising Agency Association (P3I) head office held Indonesian Night in the series of events of AdAsia Taiwan 2015. The event, attended by approximately 1,000 delegates from different countries, presented a variety of Balinese culture and Indonesian cuisine. “We want to bring the atmosphere of Bali to attract the audience to come to AdAsia 2017 in Bali,” said Harris Thajeb, Chairman of P3I, in the event.
After participating in all of the events of AdAsia 2015, Indonesian delegates carried home some valuable insights. “What is new is the technology. This is our new PR. It is about how we learn the best way to help the audience to meet their needs through the technology they use,” said Indira Abidin, one of the directors of Fortune Group who attended the series of events of AdAsia 2015. She also added that now Public Relations and Advertising should collaborate in conducting their campaigns. It takes the best talents from all backgrounds to be able to unite a wide range of expertise and create great campaigns. We’ve got it all in Fortune Group and we just need to combine all these forces to create a great power. Let’s do this earlier, faster and better than others.