Fortune Indonesia one more time earned the proud achievement by winning 1 Silver and 1 Bronze in the event Citra Pariwara 2015. Fortune Indonesia won the awards for its works in the category of Radio Craft made for Lenovo product, Vibe Shot. The work entitled “Pancake” was awarded Silver and “Outfit of the Day” won the Bronze. This prestigious appreciation for advertising practitioners was presented to Fortune Indonesia in the peak of the event, the Award Night Anugerah Citra Pariwara 2015 (27/11) at the Oval Epiwalk, South Jakarta.

Fortune Indonesia managed to get three of its best works through to the final round in the category of Radio Craft, i.e.”Outfit of the Day”, “Pancake”, and “City Scape” for Lenovo product, Vibe Shot. The three works are interestingly packed in jingles that indulge the listener’s ears with semiclassical music to describe the Lenovo Vibe Shot’s features that are vibration free. “This work is the re-work of what had once become an entry in Pinasthika event. After having a brainstorming, we found that the semiclassical music is a more interesting and appropriate way to describe vibration,” said Andry Mochamad, Senior Copywriter, Fortune Indonesia.

“For a long time we have wanted to do a jingle-based musical radio campaign. We want this to be a standout among the crowd. When other radio campaigns only used common ideas, we tried to look different with semiclassical campaign that is rarely done by creative teams, said Aldi Dewandhana, Creative Director of Fortune Indonesia who attended the award night. Aldi also added that this year Fortune had a formidable challenge. There were a lot of giant players who stayed silent in the last few years, but this year they showed up and immediately ‘raged’. It made this year’s competition to be more competitive than ever, especially for the categories we played in.

“Alhamdulillah finally our hard work is recognized. The award is also addressed to Fortune and all Fortuners since I did not work alone and this award should also be of advantage to Fortune” said Aris Boediharjo as Director of Fortune Group.

This award certainly establishes the existence of PT Fortune Indonesia Tbk. as a local integrated communication company that has worked in the creative industries for more than 45 years. Throughout the year 2015, Fortune Group has won various awards such as winning the title of “Agency of the Year” in Pinasthika and took home two golds from the event SABRE Awards. In the event Citra Pariwara 2014, Fortune took home one gold and three silvers for Radio Campaign of Tupperware products.

With the theme “Stop Making Sense”, the event which was open in the beginning of October 2015 invited the advertising creative people to break the normal boundaries and give their best works, celebrate imagination, make the impossible possible and rewrite history. There are thirteen categories in the event i.e. the Print & Print Craft, Radio, Film, Out-of-Home, Direct Promotion, Non-Conventional, Integrated, Digital, Media, Design, Radio Craft, Film Craft and TV Station.