After going through a long process of judging, finally on March 3, 2015, the organizer of Touchpoint Logo Design Competition announced Afriezaldi Rusyadi (Graphic Designer of DId, Fortune Indonesia) as the winner of the competition and was entitled to a prize of five million rupiah. Well, Congratulations!

This victory belongs to not only Afrie but also Touchpoint team for having a new identity that will be followed by strategic leaps in its business activities. “We used to give more supports for full service clients, but in the last few years we have been able to get our own clients. Now, with this new logo, we hope Touchpoint will grow steadily and can be equated with other media specialists,” said Rahmat Takdir (Associate Media Planning Director of Touchpoint, Fortune Indonesia) who led this logo design competition.

The criteria for the new Touchpoint logo are among others having KENDU spirit, integrity, results-oriented, resourceful, and creative. The selection process was quite rigorous since it was judged by the competition committee, Touchpoint team, IBD Director, and CEO of Fortune Indonesia.

In addition to meeting the criteria, Aris Boediharjo (CEO of Fortune Indonesia) revealed that the logo designed by Afrie was chosen because it looks modern, dynamic, can be used in 10 years, and is highly relevant to the business run. “There is a line connecting O and O, which is really a representation of Touchpoint as a medium that bridges and conveys messages,” he said.

Afrie claimed to take a long time to search for insights. Until he finally found a tin-can phone concept and applied this concept in the connecting line between the two Os.

The new logo is scheduled to launch in April along with the launch of Touchpoint website.