The traditional way of spreading the word through radio and TV commercials and print advertisements isn’t nearly as effective as it once was. Thanks to ever-changing technologies and communication techniques, successful companies have had to adapt their marketing strategies. Below is a look at some of those strategies and how they can help your business, too.

Email program
One of the best ways to consistently communicate with customers is through a specific email campaign. A direct email marketing campaign is one in which a business communicates directly with the potential customer in a personal way. The key is to offer something of value in exchange for interested consumers’ email addresses. Once you have their addresses, send them emails from time to time. Those emails should include relevant information (like an upcoming sale) or even coupons/discounts. By doing this, you are presenting customers with something of value to them – and increasing your odds that they will come back to your business.

Interactive Social Media Campaign
Even the largest corporations are still trying to figure out the most effective way to use social media to their advantage. Those that are successful make sure they interact and engage others through their respective social media sites. Remember, it’s “social” media.

And social media is one of the few ways a business can reach millions of consumers across the globe. However, an ill-conceived social media campaign can alienate the very market you’re after. The key is to develop a relationship with the people you connect with.

You want the members of your social network to make their purchases from you, and that won’t happen with regularity without building a relationship with them. Listen to their complaints, provide feedback, and post relevant and interesting information about your company and industry on your social media site(s). Relationships have been the backbone of business since the days of bartering – and that’s still true today. How you build that relationship is different than it was 10 and 20 years ago.

Businesses are armed with new of marketing tools that weren’t available until recently. Those who take advantage of those opportunities have the best chance of reaching a wider audience – and, in turn, driving more traffic to their website(s) and increasing their sales. And social media marketing is one of the best ways to reach an increasingly global market. Whether you use an email marketing campaign or operate a site like Facebook or Twitter, social media can do far more for your bottom line than just serve as a way for employees to pass the time during the day.