There’s also plenty of information available on the internet to help you expand your knowledge, besides learning from your mistakes. There are direct marketing groups that can help you and even full blown courses that guide you in setting up your first campaign. The internet has a lot of information available, some of it good, some of it less so, but it certainly shouldn’t be ignored. Take in information from all over and have an open and critical mind about what you read.
Anyone that does business needs to be very serious about customer service today. The direct marketing business must also apply this. Your customers will stay with you for quite a while if customer service is up to par. It is absolutely important to have contact information written down, along with notes in regard to what you are dealing with. You have to go little further than placing a one 800-number at the top of each receipt. It is best to put in the sales copy a request to have customer service problems directed in a certain way. If you do any hard selling at all, your customer service will not look as helpful as it actually should be. There are tremendous advantages you will experience when you apply what you know about direct marketing. If you want a little advice, as soon as you are done reading this then do not stop; immediately get to work.
Hoping will not get it done, and we know you realize that; but then again so many people do yet that is all they do. The phenomenon of inertia is something that plays out in the lives of so many millions of people, and it has to be dealt with in your life.
Therefor, think how you can best make good utility from what you are reading and then go forward. Do continue on with this because the best is yet to come. Get the most recent list that you can afford to pay for. You never know if the list has been purged of its leads. Of course any lead generation source will tell you they do, but I would not advise trusting what you are told. You can opt only for lead generation companies that have a good reputation. Then there are similar services that are internet based, and these are the ones to watch out for. It is not really know where these online companies get their leads from. Do your homework and read various direct marketing publications to find out.
You could have the upper hand when it comes to controlling your ads, so make sure that you take advantage of this type of control. This is a time when you should be very familiar with your competitors. This kind of information is always helpful because it can make your products so much more appealing. A knowledgeable copywriter will understand how to properly frame your products. Also, knowing about the competition can be used to make your products look better. Even though this is not the usual info, you can still make use of it for your own benefit. The foundation of direct marketing was built on trial, error and testing by marketing and copywriting pioneers. People that do DM (and did it long ago) are the ones that every Internet marketer should study if they want to make money with their business. It is this old marketing knowledge that IMers used today to create the foundation of what they teach. It is primarily based upon DM. If you ever wanted to get a real education about marketing, find some of those old books and study them.