Fortune Indonesia had a visit from a group of students of National University (UNAS) Jakarta majoring in advertising on Thursday, April 10, 2014. Around 10 am, a total of 25 participants were welcomed in Agus Salim room, Gedung Galaktika located at Jalan Harsono R.M. No. 2, South Jakarta.

The visit was opened with the presentation about the company by Hani Nur Rachmawati as Marketing Communications Manager of Fortune Indonesia. She presented the history and working principle of the company briefly and concisely. She then continued the presentation by giving exposure on advertising.

Hani explained that working in a creative team is not the only future job for advertising graduates. They can also have other professions such as account executives, art directors, and media planners as their future jobs.

Hani further explained that creativity in ideas in the making of ads must be continuously updated because advertising has a dynamic development, especially in the digital age. Ideas are supposed to be developed by using various approaches such as business approach, customer motivation, or features.

“Once I was a copywriter in a creative team. We can do anything as long as we are creative and passionate,” Hani said.

The participants looked enthusiastic when listening to Hani’s explanation. Even some of the participants took note of the explanation. A student named Reza Agus said that the presentation is very beneficial for him because he gets a lot more things than what they can get at the campus. “For example, I just learned how to develop ideas in making a creative ad,” said the 21-year-old Reza.

The students’ enthusiasm was also seen in the many questions asked in the question and answer session that lasted for 30 minutes. They asked about tips to make quality ads. The students’ questions also include the secrets behind the success of the re-branding process that Fortune Indonesia undertook to clients. Furthermore, the students also eagerly participated in the quiz session that lasted for 15 minutes.

Reza sincerely wished that the visit duration could be extended. He thought a two-hour visit was not enough to explore the secrets of creativity of Fortune Indonesia. He admired the way of thinking and working and Fortune Indonesia creative team’s cohesiveness in making ads. In the future, Reza and his colleagues hope to be able to do internship and work at Fortune Indonesia.