Established in 1970, when Mochtar Lubis affiliated with Fortune International Australia, under the name of PT Fortune Indonesia Advertising Company (Fortune).
In 2002 Fortune once again made history as the first advertising company in Indonesia to go public, by listing its shares on the Jakarta Stock Exchange (now the Indonesia Stock Exchange). Fortune continued to prove itself as the client’s first choice as an integrated communication developer consultant and since continue with the name of PT Fortune Indonesia Tbk.