Brief

For decades, Jotun has played an important and responsible role in the societies in which it is established. With the spirit of ‘We Care, We Contribute’, Jotun not only has global commitments, but also local commitments.

The Objectives

• To communicate Jotun’s local commitments
• To increase brand awareness through digital campaign
• To raise social media engagement through social media

Campaign Strategy

Developing biweekly editorial plan for Facebook and Twitter :

1. Creating social media hype
2. Generating trivia questions & product knowledge
3. Holding quizzes and contests
4. Providing visual contents and visual quotes
5. Analyzing issue that related to a specific social development & significant area in Indonesia
6. Building good cooperation and agreement with local government & communities

RESULTS

• The Campaign won as the Best Community Relations Campaign in Asia Pacific in SABRE Awards 2015
• The campaign was highly participated by Government officials and communities
• Jotun becomes a paint brand leader in Indonesian social media sphere