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Importance of Advertising

Advertising is one of the oldest forms of public announcement and occupies a vital position in an organisation’s product mix. According ...

What Is a Campaign?

“We’re having a sales campaign in the fall.” “The public relations campaign generated a lot of buzz for us.” “Let’s ...

Sosial Media di Indonesia

Analisis sosial media Indonesia, Saling Silang, merilis laporan tentang sosial media landscape Indonesia Twitter 86.9% dari tweet dikirim lewat handphone, dengan 12% ...

Menyinggung, Iklan Diprotes!

Mereka berpendapat bahwa iklan Burger King, “Texican Whopper Burger” yang beredar di Eropa merupakan sebuah penghinaan besar kepada mereka. Iklan ...