Brief

• As a pioneer for halal cosmetic product that established in 1995, Wardah inspire others by introducing Earth, Love, Life philosophy.
• Wardah regularly maintain their brand awareness as a cosmetic brand that formulated with safe and halal ingredients.
• In 3 years collaboration with Fortune PR, Wardah brand awareness became mightier in the fashion and beauty industry.
• Develop and execute creative communication program that made them known as the leading halal cosmetic.

The Objectives

• To make Wardah as leading cosmetic brand in Indonesia
• To educate the market that Wardah is pioneer in Halal cosmetic
• To maintain and increase the positive image of Wardah Cosmetics and PT Paragon Innovation and Technology
• To maintain and build good relationship with media and KOLs.

Campaign Strategy

Fortune PR developed a communication program for one year: Corporate PR, Consumers PR & Community for Public Relations and Digital Media plan.

Campaign Activities

• Position Wardah brand as the best Indonesian halal cosmetic brand through varies activation.
• Position Wardah as leading fashion cosmetic brand by becoming official make up in JFW 2015.
• Engage with customers through varies activities both online and offline.

RESULTS

• Wardah won a “Top Leading Cosmetic Brand” in social media sphere curated by Joymedia Singapore
• Wardah considered as most favorite halal cosmetic brand