Caraka Creative Festival (Carakafest) was held again on December 20, 2014 and took place at Hotel Patra Jasa Semarang. Carakafest aims to bridge the students and the creative industries targeting the brand consumers in the future. Carakafest, a program that is meant to develop creativity for both parties, is expected to provide a positive influence on the creative industries in Indonesia.

Carakafest competition is divided into several categories such as best copywriting, best art directing, best cinematography, and one special award, i.e. Caraka of the Year. The winners of Carakafest won the prize of the opportunities for internships at several advertising companies, one of which is Fortune Indonesia, Hajar! books and Formax books which is a guide to create a communication strategy and also souvenirs from FORU.

On this occasion, the finalists of Carakafest got a chance to know Fortune Indonesia thoroughly. The introduction to Fortune Indonesia was delivered by Hany Nurahmawati as Manager Marketing Communications of Fortune Indonesia. Carakafest finalists also gained further introduction about the journey of Fortune Indonesia and the history of Indonesian advertising through the screening of the film Hajar!!: For Adversity is Opportunity.

“Caraka is the only award for students. It is important for us to contribute as the winning students must be the chosen ones who are creative and great. It will be easier for us to find quality interns. So it is mutually beneficial for both parties. In addition, we could play the film Hajar!!: For Adversity is Opportunity for the first time in public. Through this film, we tell not only about the history of Fortune Indonesia but also about Indonesian advertising history in which Fortune Indonesia was a witness. Obviously, many students looked pensive because they themselves did not know the history of advertising in Indonesia. I personally amazed with Carakafest that has already been held for six times, and planned and carried out by students. This event can be considered a success since the participants come from many areas besides Semarang as the host of the event.” said Hany.

Carakafest organizers also showed positive response represented by Arlita Dwi Utami as the steering committee of Carakafest. “We look to work with Fortune because we see Fortune’s achievements as in Pinasthika and Citra Pariwara. This is the first time for Fortune to cooperate with Caraka and Alhamdulillah they met our needs well. Fortune provided rapid and uncomplicated response in the collaboration so that we have good and smooth relationship. The film screening of Hajar!!: For Adversity is Opportunity also received a very good feedback from the finalists and they got the knowledge of Indonesian advertising. The point is we are very pleased to cooperate with Fortune Indonesia.”