Social media marketing is the process of gaining awareness, attention and also web traffic through the social media platform. Every online marketer needs to have a product, a service, a goal and a cause to promote through the world wide web. If you already have those things in your mind, that’s a good start.

The social media world is wide and more extensive than ever. It is a very strategic platform that could reach different cultures, ages, locations, interests and such. It makes the platform to reach and target the right audience and achieve total success.

First thing first, we need to know about basic social media sites options. There are a lot of sites we could use to help our business, such as Blogs, Facebook, Twitter, LinkedIn, YouTube, Google+ and many other. Each of them has their own purposes, but to us the most important thing is to gain the attention from audience. After you recognize each of their characteristics, you could decide which site suits well for your business. Which is an important thing to know the purposes of your business and target.

In conclusion, Social Media Marketing is a field where both professionals and amateurs in advertising industry could come and put their own ideas and plans. There is no social media marketer college degree or university, this knowledge that should be acquired by extensive research. The percentage of people that prefer to go online on a computer or capable device versus people that watches TV grows steadily every single day. Statistics shows that social media marketing has lower impact percentage compared to the other ways of advertising, but the potential it has and room is in no doubt and could me much more imprpved and interactive.