Raising the Flag with the Hashtag #KibarKobar on Facebook There are lots of ways to foster the spirit of Independence Day. Joining the ceremony or participating actively in various competitions is some symbolic rituals to celebrate the moment. Another annual tradition is raising the Red-and-White Flag in front of every house. Unfortunately, the younger generation is gradually abandoning this activity. What the Fortuners from Digital Identity (DId) have done is a new form of the younger generation's concern to keep the spirit of independence. To celebrate our Independence Day on August 17 this year, one of Fortune Indonesia teams created a social media -based campaign on Facebook. With the hashtag #KibarKobar, DId invited young people to hoist the Red-and-White flag together; not on the field nor in front of the house, but on Facebook! “Initially, we created this campaign idea for a pitching presentation to clients. But, we decided to use it as an initiative campaign. Then, we adjusted the initial concept, developed it, and carried it out by ourselves,” said Citra Ramadhani, Digital Account Manager of DId team. The campaign was then packaged in a very interesting way. To join the campaign, we simply visit the site www.kibarkobar.com. Next, we would be directed to take pictures through the camera on laptop, smartphone, or tablet, and then choose one of a number of cover photo designs on Facebook featuring hands waving flags. The photo shots would be automatically inserted in the profile picture of our Facebook page, as well as on the cover photo with independence theme that we chose! The result is amazing. The campaign #KibarKobar held on August 15-18, 2013 managed to earn a total of 362 mentions of #kibarkobar on Twitter and gain 3.5 million impressions and 348 entries! In fact, to work on the campaign, the DId team did not take long because it coincided with Eid moment. The promotion was also accelerated in only three days after the Eid al-Fitr holiday and was done through various social media channels, Facebook ads, Google displays, youth forums such as Kaskus, and invitation to all Fortuners. “We prepared it in a very short time, less than a week. But, we saw that as a challenge,” said Citra. ”Through this campaign, hopefully nationalism can be spread to all people, especially the younger generation. We also hope the DId team will be more motivated to channel the ideas of other initiatives by creating the next campaigns. It is our team's first introduction to the public. One small step to inspire other great ideas,” she said.
Origami Class of Sanggar Fortune Nursery School with Gusti Citra Yudha, Anugraharsya Paramita, and Alia Helianthi
Leading kids to learn to be creative should be promoted since an early age. Kids will take with them this skill to climb the ladder of success when they grow up. On this basis, FORU invited Fortuners to spread the spirit of creative and fun learning through a visit to Sanggar Fortune Nursery School (PAUD) Ragunan.
On that sunny morning, Thursday, August 29, 2013 at nine a.m., the class began with the joyful singing of the children. Wearing bright red uniforms with plaid pattern, the kids enthusiastically started the creative class together. Loudly and vigorously, the children sang “Dua mata saya, yang kiri dan kanan…” (I have two eyes, the left and the right). This time, FORU selected three Fortuners to be the guest teachers for the children. They were Gusti Citra Yudha (SEO Officer of IBD team, Fortune Indonesia), Anugraharsya Paramita (Copywriter of Pegasus team, Fortune Indonesia), and Alia Helianthi (Creative Group Head of Pegasus Team, Fortune Indonesia).
Once they finished singing the song, Gusti started the class by teaching the children the anatomy of the body with the drawing of children typical comic characters. The class was so interactive, the children were asked to guess the body part being drawn. They were very excited to see Gusti’s expertise in drawing a comic character with a pet rabbit. Being very enthusiastic, the children were scrambling, even standing, just to get a closer look at Gusti’s sketches!
When the picture on the board was complete, Gusti invited the children to play. Gusti asked them to touch the body part that Gusti mentioned. Instantly, jubilant laughter of the children filled the room when they managed to do the game without making mistakes!
That was not all, the excitement of the classroom got even livelier with the presence of Alia and Arsya who taught the children to make origami. Origami paper was distributed and then the children were asked to create origami paper clothes. Assisted by the nursery school teachers, the children seriously followed the steps guided by Arsya and Alia. They did not give up when they got confused on which part to fold. Being full of curiosity, they actively asked the teachers about the correct steps.
When each child had completed the origami paper clothes, everybody cheered delightedly. They enthusiastically took their drawing books and started gluing the clothes on the drawing books. Then, Gusti stood up again in front of the board and drew a part of the body to be copied and developed by the children in their drawing books. The children looked very satisfied. “I’m glad to learn how to draw. I mostly like to draw ears,” said Gamas, a 4 -year -old student, grinning from ear to ear.
The origami class was closed by taking group photos with the kids and presenting souvenirs provided by the school to the guest teachers. “Well, I finally got to be a guest teacher in Sanggar Fortune Nursery School. I’m really excited! I can’t wait to come here again to study and play with the kids, especially to sing together,” said Arsya proudly.