The mobile advertising industry has achieved significant results in recent years. Studies have proven that the number of phones sold increases every year. Mobile phones have become a personal tool for everyone regardless of age, gender, or income level. Below are some features of mobile advertising:

The mobile phone offers a portable internet browser. Smartphones with advanced features are increasingly popular and affordable. Thus, it stimulates the sale of gadgets.
The popularity of smartphones, like iPhone, increases the number of application users. In the apps, the fun and interactivity of the ads are also affected. An example of app ads is the ad that tells the users to wipe the fogged screen or to shake the phone. When surveyed, people can better accept this type of advertising because they feel that they are taking part in the promotional actions instead of just being a passive message recipient.
The audience is mostly teenagers and young adults. They are the most technology savvy audience. A business whose main target is teenagers and young adults will benefit greatly.
A mobile phone potentially becomes an internet browser. In some countries, desktop PCs and broadband connections are still more expensive than mobile phones and 3G network.
The SMS mobile ads are simple yet effective. Users can choose to receive SMS ads. People tend to read SMSs sent to their inbox because there are no spam filters. SMS ads are more acceptable if it offers vouchers or coupons. SMSs are received, the users give fast responses and the messages can be sent anytime.
From the list of mobile ad networks, marketers need to find the mobile ad network that provides full features to help you advertise via mobile phones. The ad networks should also provide tracking tools so marketers can learn how well the messages are received by the users.

source : artikelbahasaindonesia.net