On Tuesday, November 11, 2014, Fortune Indonesia got a visit from students of Visual Communication Design from Arts and Letters Faculty, Sebelas Maret University, Surakarta. The visit began with the presentation of Fortune Indonesia’s history by Hany Nurahmawati as Marketing Communications Manager of Fortune Indonesia.
The next session was delivered by Dwi Jatmiko as Creative Director of Fortune Indonesia. Miko presented the material with the theme ‘Touch the Heart’. The material is intended for creative actors to understand the hearts of consumers so that their brands can be recognized by consumers. “Since our job is to communicate products to clients,” Miko said in his presentation.
The main task to be done, Miko continued, is to first look for Consumer Insight and makes it Consumer Need. This process is called branding which also means an attempt to establish an emotional bond between the consumers and the products-and-the company. After branding is done, then we create the Brand Promise that is in accordance with the Consumer Need.
The next session was delivered by Erry Firmangus as Fortune Indonesia, who explained the tips to excel in digital world competition that is generally based on content. Erry told that before showing the main advertisement, a creative team is supposed to produce teasers that inspire the public to share them in their own social media. Another step is to promote teasers in the form of online games with a catchy tagline.
“Afterwards, we show the main advertisement that can be produced into a TVC,” said Erry.
The presentation was followed by question and answer session. The emcee Octaviniant Aspary gave opportunities for some students to ask. The first opportunity was taken by Arum Tri Sutrisno who asked about the steps to get a client up to producing an advertisement. The answer was given to Arum that in the initial stage, there should be targets and proportion. Then the most important element is the production asset, which is the human resource. Question after question kept rolling in until the students visit had already taken almost two hours.
“It’s fun to visit Fortune Indonesia. It greatly increases my knowledge of working in an advertising company,” said Arisyoga Pratama, one of the students.