Going Global Means Going Mobile in Emerging Markets
The demand for information and communication is being reshaped around the globe, especially in countries with a growing middle class ...
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SEO and Branding – Which Drives Which?
There’s ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school ...
4 Steps To A Successful AdWords Campaign
Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?
Google AdWords has ...
Importance of Advertising
Advertising is one of the oldest forms of public announcement and occupies a vital position in an organisation’s product mix.
According ...
How We’re Advancing Social Media Intelligence
With today’s announcement of the creation of NM Incite by The Nielsen Company and McKinsey & Co. we’re delivering the ...
Social Media Report: Spending Time, Money and Going Mobile
Social media not only connects consumers with each other, but also with just about every place they go and everything ...
Contractor Marketing: Branding Vs. Lead Generation
When an advertising rep comes to your office and starts talking about branding, what’s the first thing that pops into ...
Role of Merchandising in Today's Advertising
What part does merchandising play in today’s advertising? It is undoubtedly assuming an increased and even new importance. This is ...
A Social Media Strategy Case Study on What NOT to Do with Your Corporate Twitter Account
What do you do when a good deal of your dissatisfied customers share their poor experiences with your brand with ...
The Brand Version 2.0: Business-to-Business Brands in the Internet Age
Brands are more important than ever. Sure it’s a cliché. It seems every book I have read on branding contains ...
7 Ways to Create Business Publication Advertising That Gets Results
How do you create an industrial or trade ad that gets attention, wins high readership scores, and generates a steady ...
Indonesians Spend More on Food and Watch More TV during Ramadan
By: Venu Madhav, Executive Director of Client Leadership, Nielsen Indonesia.
Ramadan, the month-long period where Muslims pray and engage in reflection, ...