How to Motivate Creative Employees
image credit: Shutterstock
Your company is filled with creative employees. Some of them are easy to pinpoint and many others are brimming with ...
News
Do Advertisers Know that Well-targeted Print Ads can Increase ROI to 240% ?
Many news media are focused on new business models, profitability, and shareholders’ value. But in this quest for innovation and ...
The Importance of Bravery in Advertising
Why Advertising Needs Brave Ideas To Be Successful?
Consider this phrase from a fictional TV show, Mad Men, that is superbly written, acted ...
The ABCs of Effective Advertising
If you want your advertising to resonate with prospective customers, it’s essential that you appeal to their emotions in some ...
Define Success before the Campaign Begins
In any kind of advertising, an advertiser (or prospect) often says something along these lines: “If this works, I’ll invest ...
Repositioning Your Brand
Repositioning is changing the frames of reference. It is changing a brand’s status in comparison to that of the competing ...
5 Hot Advertising Trends in 2012 – Review
Are you reading this on a mobile device? Perhaps not, but the odds are much better this year than at ...
Advertising to the Generations When X Doesn't Meet Y
Have you ever tried to explain how Facebook works to a person over the age of 75? Or what a ...
Commence Thinking About Your Promotional Advertising Requirements
If you operate a company of any kind, then at some point you will need to address your advertising needs. ...
End of the Year Sweetest Gift for Fortune Indonesia
Achieved Two Bronze in Citra Pariwara 2012
One more sweet achievement is successfully obtained by Fortune Indonesia towards the end of ...
Is Advertising a Good Investment During a Downed Economy?
Whenever the economy goes south, consumers naturally tighten their budgets and reduce spending on most goods and services across the ...
Advetising is Essential
Coca-Cola, Philips, Toyota, IBM, McDonalds…how did these names come to be so famous?
Through marketing, of course. Yet many small to ...