Creative Advertising Strategies
When it comes to promoting your business, think outside the box. You can be proactive about advertising your company without ...
News
Internet Marketing Trends for 2013
A new year is coming. And with it comes a chance for business owners and marketers to evaluate what they’re ...
Mobile Activities of Mobile Internet Users in Urban Indonesia [Chart]
Mobile overtakes internet cafes as primary access point
Indonesia, with rising internet penetration and ad investment, is following trends in other ...
3 Must-Know Basics to Managing Your Company's Social Media
image credit: Shutterstock
Social media — get it right and your company can soar to viral internet fame. Get it wrong and ...
Social Media as a Promotional Tool
Many small businesses are still hesitant to embrace social media citing the fact that they don’t really understand how social ...
How to Motivate Creative Employees
image credit: Shutterstock
Your company is filled with creative employees. Some of them are easy to pinpoint and many others are brimming with ...
Do Advertisers Know that Well-targeted Print Ads can Increase ROI to 240% ?
Many news media are focused on new business models, profitability, and shareholders’ value. But in this quest for innovation and ...
The Importance of Bravery in Advertising
Why Advertising Needs Brave Ideas To Be Successful?
Consider this phrase from a fictional TV show, Mad Men, that is superbly written, acted ...
The ABCs of Effective Advertising
If you want your advertising to resonate with prospective customers, it’s essential that you appeal to their emotions in some ...
Define Success before the Campaign Begins
In any kind of advertising, an advertiser (or prospect) often says something along these lines: “If this works, I’ll invest ...
Repositioning Your Brand
Repositioning is changing the frames of reference. It is changing a brand’s status in comparison to that of the competing ...
5 Hot Advertising Trends in 2012 – Review
Are you reading this on a mobile device? Perhaps not, but the odds are much better this year than at ...