Public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person. As a detail public relations are talk about attract, convert, close,and delight. In the detailed Public Relations is about inbound uses similar strategies and tools as PR — and inbound marketing has innumerable success stories. When an inbound marketing program is firing on all cylinders, a solid PR strategy complements it. Basically, you’re not only bringing prospects to you with inbound, but with PR in the mix you’re also using an affordable, more effective version of outbound marketing in tandem.

As Public Relations you need to know how the code ethic that can help you to get know as profesional:
– When you brand, you must always trend.
– Do not trend without branding.
– Brands are key.
– Trends are key.
– It is very important to blog.
– #Hashtags are vital.
– Do not Anti-Brand.
– Do not commit Wrongtalk.

They are really important things that you need to prepare yourself to be the grow up Public Relations in this era, It is important that you know these facts are true, rather than false because being incorrect in Public Relations is a very bad.

Source:
https://medium.com/@a_greenwood/the-one-two-punch-inbound-marketing-and-public-relations-b54c44185f33
https://medium.com/@edzitron/why-i-am-the-most-important-public-relations-thought-leader-b2262a78a963