What do you think of when you think about creativity? Many people think that creativity only lies within the paintbrush of an artist or in the sculpture of an architect, but perhaps creativity can appear in more places than just a studio. In reality, creativity is not detained within one sector, and that’s the beauty of it. So, what is creativity you might ask? Well, according to Gestalt psychologists, creativity is defined as something that generates a new idea, insight, or solution through imagination rather than through logic or reason. So, what happens when you implement creativity in your business? Creative thinking often takes a different approach to problem solving, and when that kind of approach is taken in a business atmosphere, the outcome can be both rewarding and pleasantly surprising.

Creativity goes hand in hand with innovation. And there is no innovation without creativity. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity – that’s the introduction of a new idea, solution, process, or product. Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms.

Why is creativity important in business?

Creativity and innovation within a well-run companies have always been recognized as a sure path to success. Stimulating creativity and exploring completely new and unknown before territories lead as result to increasing the productivity of the organisation. Encouraging the employees to think outside of the box and giving them time and resources to explore new areas for innovative ideas is the key to cost-effective business solutions.

Creativity improves the process of solving problems. It doesn’t matter if we’re talking about developing a new strategy or an innovative way to stay ahead of the competition. Creative problem solving gives that competitive edge that any business is striving to achieve.

Creativity and Innovation in Business

Have you ever heard of a business that had great success without any creative or innovative ideas? The chances that you have are slim to none because creativity is the driving force behind most businesses’ success. Creativity and innovation are often the reason that businesses flourish in today’s world—setting the bar higher for the next ‘big’ idea. Creative thinking leads to the implementation of innovative ideas in the workplace.

Importance of Creativity in Business       

Creative business ideas set companies apart from one another. Without creativity and innovation, every company would follow the same patterns in marketing/promotion, technique, or even the goods and services they may be selling. Creativity is crucial for businesses today, especially when the market is dependent on innovative, breaking technology. The collaboration of creative minds has the ability to push creative business ideas into reality. Once your business brain is able to think outside the box, the possibilities are endless. Now that we’ve established how important creativity is to business success, it is only fair that employees have the opportunity to channel their inner creative mind.

Creative ideas and innovative approaches can come from almost anywhere- from your partners, customers, target groups, employees. They can bring you fresh perspectives and ideas, so show them that you’re listening and open to their feedback. That’s why it is important an open exchange of ideas to be supported and encouraged by the company.

Source:
https://www.opstart.ca/the-importance-of-creativity-for-your-business/
https://www.businessnewsdaily.com/8894-creativity-business-success.html