Niko Radityo, Associate Director -Fortune PR
The digital age today has made many people give top priority solely to the number of views and exposures of a campaign. Niko Radityo opens our eyes that there is a more important measurement to note, that is Engagement and Perception. The two things are becoming one of the challenges in the world of communications, especially Public Relations in recent years. What efforts does Niko make to address these challenges? Check out the interview to learn more.
When did you start joining Fortune PR? How did it happen?
Initially, I worked in the media focusing on technology. Then, at that time I wanted to learn more about technology business from a different perspective, namely communications, and finally in 2012 I joined Fortune PR as PR Consultant.
What made you interested in plunging in the communications industry, especially PR?
The learning process. I learned a lot in Fortune PR, starting from designing strategies, building relationships with the media, dealing with crises and many more.
In your opinion, what is the most interesting thing in your job? 
I love it because every day we are struggling with activation projects and branding. It’s very interesting for me because in activation we are required to always bring up unique things. The most fundamental thing for every company is branding. Branding is very complex, so challenging.
Any personal resolution to meet in 2017?
My resolution is simple, to build a permanent house for my family. And thank God, it now has begun to happen.
What is your career resolution to be realized together with Fortune PR in 2017?
Talking about career resolution with Fortune PR, I would like to add to the portfolio of Fortune PR. This year’s target is to handle clients included in the top 100 best global brands.
Which clients have you always wanted to handle but never realized yet?
What Fortune PR and I have been dreaming of is to work with Intel. Everyone surely knows Intel. That is also what I have personally been dreaming of. Besides Intel, I also want to handle Facebook and Samsung. Hopefully, it can happen next time.
Success tips as an Associate Director?
We must always build our skills and knowledge. But as a team, I certainly should not only think of myself, but Fortuners and I must develop the team.

The most memorable project you have ever handled in Fortune PR?
The most memorable one is with Oppo. It is so memorable because we built the Oppo brand from scratch in Indonesia. And now we know for ourselves that Oppo is one of the Top Brand smartphones in Indonesia. Although we do not handle it anymore, obviously what we had done previously has contributed to Oppo’s success today. We handledOppo for approximately 1.5 years. We set a base for the Oppo brand, starting from the launching of three products, product reviews, influencer relations to media relations.
What I remember the most is the first launch of Oppo; Fortuners and I really did a great effort, since it was the grandest launching event we’ve ever made. We presented two famous Indonesian celebrities, Dewi Sandra and Nicholas Saputra. We handled everything, the venue, production, media, and every other thing. And it became an important assessment from Oppo to Fortune PR that they worked with us for 1.5 years.
3 reasons why you are willing to dedicate yourself in Fortune PR?
Many clients in technology, so I enjoy it, it fits my interest, and we are given liberty to grow and learn.
Looking back at the year 2015 to 2016, many companies were experiencing economic problems, thereby reducing their promotion funds. How do you see the phenomenon this year?

PR industry today actually stands to benefit from the condition where many companies allocate their advertising money for activities focusing on brand and reputation building. Now the assessment is no longer on exposure or view but engagement. Therefore, PR Agencies are becoming more favored.
Are there any challenges in the communications world, especially PR in these years? How do you work around this?
The challenge is how we provide services that are more strategic and integrated. In addition, it is important for Communication Firm or Public Relations Agency, in particular, to be able to provide a measurement that is able to show results of how much society engagement is obtained as well as the growing perception in the community about the programs. Then, put the high engagement as one of the objective achievements of the clients.
Therefore, we need to create a campaign integrating the traditional PR, digital, Above the Line and Below The Line. And most importantly, we should be able to provide a precise measurement for the whole campaign. The second challenge is the clients’ budget that does not increase every year. So we should be able to make a more flexible partnership scheme yet still profitable.
Messages to all Fortuners in the face of existing challenges?
Do not fear technology as if it is something difficult. Let’s further deepen these 3 things, namely analyzing issues, problem-solving, and the impact measurement.
Hobbies aside from work?
I am a fan of coffee. I enjoy drinking coffee, preparing coffee and fiddling around with coffee either in cafes, coffee shops, and also at home. Indonesia has the best coffee, but I haven’t been traveling for coffee, I bought coffee via e-commerce. I like Toraja and Bali coffee. Sometimes if I want something unique, I like to drink Aceh Gayo coffee.
Although I enjoy coffee and fiddling around with coffee, I still feel far from being an expert in the coffee world. So I do not dare to share much about coffee. Later on, when I master all about coffee, I plan to make media such as blogs to share knowledge about coffee. But it’s still the plan, I still have much to learn and explore.
How do you manage your time between work and family?
The important thing is to maintain communication at all time with my wife and other family members. And do not forget to make the most of our time together.
Your Favorite activities to spend time with family?
Eating and drinking coffee. I like simple things. My wife is also an easygoing person. If we have free time, we just eat and visit some coffee shops not so far away.