Hany Nurahmawati and Aldy Dewandhana as Marketing Communications and Creative Director of Fortune Indonesia shared information about the event ADFEST 2015 in the evening talk in Gedung Galaktika on Friday, March 27, 2015. Aldy said that although the technology has been highly developed and is able to make advertising more creative and innovative, storytelling is still the most important aspect underlying the assessment of an ad. “An ad will be very appealing if the story comes from a deep insight,” said Aldy.

At the ADFEST 2015 held in Pattaya, Thailand, on March 19-21, the participants’ entries have some superior qualities that make them ready to compete such as being innovative, simple but unexpected, and more insightful, hardworking pieces and brave execution. However, who managed to become winners or finalists are those who bring up the value of humanity, impactful, as well as things that the others never thought before. One of the winners who successfully won the gold award is Human Traffic Sign created by Lowe China.