Fortune Indonesia managed to win the pitch for the project Hikmah Puasa Djarum 2015 (Djarum Fasting Wisdom 2015) over Dwi Sapta and Celsius. The victory is so special because the project had several times been managed by other creative agencies but this year it was successfully regained by Fortune. Prayer and teamwork is considered to be the key to the pitching success. “Before leaving for pitching, all teams gathered to pray together. And thank God we succeeded,” said Dwi Bustomi as Group Business Unit Director.

Although it is not the first time, Hikmah Puasa Djarum still poses its own challenges. “It’s because we have done it for several times that we are more challenged to provide better TVC than before,” said Gatot R. Gutama as Senior Creative Director who handles this project. Hikmah Puasa Djarum 2015 is still in the process of developing the concept. Aris Boediharjo, CEO of Fortune Indonesia Advertising, promised new and different ideas. “This time, it will be different than ever before. And the concept is still a secret,” said Aris.