Armed with the added value of providing comprehensive recommendation for club partnership campaign in accordance with the needs of the brands that are considered prospective, Fortune SPORTS continue working with world-class teams and soccer players. “That includes performing brand activation that can optimize the benefits of the partnership. This is the added value that is not provided by other agencies,” said Fary Farghob as Managing Director of FSPORTS.

FSPORTS also adheres to the philosophy to work smart, in which the efforts made to market the partnership were conducted after carrying out analysis of the relevant brands that will potentially gain high benefits from partnering with the world clubs – only a few brands were approached, but the success rate was very high, almost 50%.

This effort makes FSPORTS the most active agency in Indonesia in Football Marketing. What is more, FSPORTS was confirmed to be in Business Records (ReBi) Indonesia as the Pioneer in Integrated Communications Program & the Most Cooperation with International Football clubs in 2014. Although the hard work of FSPORTS has been rewarded with prestigious awards, Fary hopes in the future FSPORTS will always lead in club partnership and sports marketing by always creating breakthrough, setting a new standard in the sports marketing industry, and generate creativity that might win awards at international level.

“FSPORTS is required to maintain the quality of works in managing the good relationships with existing clients by the Brand Activation programs, and continue to seek new opportunities for partnership. It is expected that the partnership can also help improve the club’s fan base in Indonesia significantly,” said Fary.

On the other hand, as an independent agency, FSPORTS should be able to minimize the conflict of interest among the clubs that have appointed FSPORTS to handle their club partnership, as more and more world clubs recently place credence to FSPORTS to handle the club partnership, such as FC Barcelona and Chelsea.

FSPORTS team also often faced constraints in the work, Fary said, such as technical barriers in confirming the schedule and the willingness of the main players regarding brand endorsement activities of FSPORT’s Specialty as the Pioneer in Sport Marketing with World Soccer Teams due to the club partnerships. Substantial constraints also often occured, for example, Sergio Aguero who canceled his Player Tour to Jakarta since he was injured during a match 10 days before the D-day, or Samir Nasri who canceled his appearance in Jiwasraya TVC because when it was time for the shoot he suddenly suffered from severe migraines after finding out that his name was not included in the French national team squad in the World Cup.

As is known, FSPORTS established partnership with Manchester City FC, with which FSPORTS produced three partnership TVCs  featuring top players of Manchester City for one year period with Extra Joss, Daihatsu and Jiwasraya. As for other clubs like Arsenal or Real Madrid players (Xabi Alonso and Gareth Bale), they have only done adhoc campaigns.

“Together with Daihatsu, FSPORTS held a contest to score goals into the trunk of Xenia car. There were two families who won and earned the prize of watching Manchester City in Hong Kong,” said Anto Soeyono as FSPORTS Business Unit Director.

The club partnership FSPORTS had with Manchester City also partnered with Jiwasraya and has produced a TVC made in the UK and has been aired in 2014. Other TVCs were created with Manchester City in collaboration with Extra Joss.

Previously, FSPORTS presented Xabi Alonso and Gareth Bale from Real Madrid. While with Arsenal team, FSPORTS collaborated with Telkomsel to hold the watching together activities with Arsenal fans in several cities such as Jakarta, Medan, Bandung, Surabaya, Yogyakarta, Semarang and Medan. “At the peak of the event in Jakarta, there were 1000 people in total who joined this event,” said Anto.

FSPORTS team also managed to bring the loyal customers of Simpati Telkomsel to watch Arsenal in England. More than a week, these loyal customers had many opportunities to either to watch Arsenal’s training session, take a look around the training ground, or others.

“The reward applied to Simpati customers with the most points. At that time, 10 people were sent there,” he concluded.

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