The logo of PT Fortune Indonesia Tbk. that has typical red dot and black script will soon be ‘retiring’ on May 21, 2013 coincides with the Annual General Meeting of Shareholders. After using the logo for over ten years, it is time for Fortune to conduct a ‘refresher’ by launching two new logos.

The first logo is the legal logo of the company as a public company (PT), which took its inspiration from the company’s stock code name on the Indonesia Stock Exchange, namely FORU (read: for you). This logo is used as a symbol of the company to engage with stakeholders, especially the Financial Services Authority (FSA), the Indonesia Stock Exchange (BEI), the shareholders, and the internal of the company. Besides being used for the communication as a public company, the logo will also be used as the logo of the holding (parent company) that houses all of the subsidiaries in Fortune business group, comprising Fortune Indonesia, Fortune Pramana Rancang, Fortune Adwicipta, Pelita Alembana, and various other investment . Mainly, FORU logo will only be used by the Board of Directors, the Board of Commissioners, and the Corporate Secretary team. FORU logo is also used when there is a corporate activity that involves all the companies in the Fortune business group as a whole.

Meanwhile, the second logo will be a representation of Fortune Indonesia as advertising and integrated communications agency. This logo will be used by all Fortuners (including support division) in the business activities of the company, especially in relationships with clients and partners. The new logo consists of gray script with “bubble talk” icon with a very dynamic color combination of red and orange. This bubble talk symbolizes the continuous and active interaction between Fortune Indonesia with its clients.

Previously Fortune PR and Fortune Adwicipta have changed their respective company logo along with the business repositioning made.

In addition to the new logo, the company will also launch a FORU website. The website containing information for the stakeholders of company can be accessed at www.foru.co.id in the beginning of May 2013. In addition, email address @foru.co.id is also used by the Board of Directors, the Board of Commissioners, and Corporate Secretary team. This website is managed by FORU corporate communications team led by Oscar Prajnaphalla.

For agency business activities of Fortune Indonesia, the website www.fortuneindo.com displaying best creative works made by Fortuners is still used. This website is made for the company marketing purposes and is managed by a team of Marketing Communications of Fortune Indonesia led by Hany Nurahmawati. All Fortuners (including the support team) will continue to use the email address @fortuneindo.com as used so far.

With the launch of the new logo, it is expected that all Fortuners change all attributes using the old logo to the new logo, especially after the date of May 21, 2013. If you have further questions regarding the application of the new logo of Fortune Indonesia, you can contact the Marcom team of Fortune Indonesia (Hany and Ebi).