Do You Need to Advertise to Remain Successful?

Advertising

imagesDo you feel the need to advertise and launch marketing campaigns when business

begins to slow down? 

 If you said yes I want to give you a little perspective.

I want to tell you why that mindset is poison.

5 reasons why you need to advertise when business is strong:

If business is strong and money is coming in, you have an available cash flow to support an advertising campaign.

  1. A strong client or customer base removes the unnecessary pressure of “this campaign NEEDS to bring in X new customers.” When you focus on the end result you tend to lose sight of the path that gets you there in the first place.
  2. In contrast, without that stress you are more likely to “think outside the box” and allow your marketing to be more creative. Creative advertising has a better chance to create an emotional response in potential customers. Emotional responses trigger chemicals in their brain. This help them remember your brand.
  3. Current customers may have forgotten about other services or products you offer. Use effective soft selling to gain more of their business. They already trust you or your brand. You’ve won 90% of the battle already.
  4. Advertising works in cycles and may take some time before the prospect becomes a customer. Advertising doesn’t typically make customers want to buy a product or service they aren’t ready for yet. It’s a game of timing. This is why we see the same commercials on television and hear the same radio ads throughout the day. It’s about brand awareness.

Regardless of size, every successful company is built on proven advertising techniques.

A survey of the most successful ads ever produced revealed one word was used to pull you in more than any other: “You.”

The goal of advertising is to increase brand awareness and make a measurable connection with prospects. When did increasing the likelihood of success become optional?

You will never know what your business is capable of unless you speak up. Target your customers. Target your competitor’s customers.
By Joshua Garity
Source:  www.joshuagarity.com