With more than 420 million non-terrestrial TV connections across Asia-Pacific, there are more multi-channel TV connections in the region compared to the rest of the world combined, according to the latest figures from digital multi-channel association CASBAA.
There has been a 12% increase in the number of connected homes, as well as a boost in dual subscription homes, as consumers are getting access to a wider variety of channels, with multi-channel TV now found in 53% of TV homes.
China, India, Indonesia, Malaysia, Pakistan, Philippines and Thailand have all experienced double-figure annual revenue growth in TV advertising. Japan, India and China were the leading Asian multichannel TV advertising markets in 2010, accounting for almost 80% of the region’s total.
Piracy in Asia remains a big concern, however, with signal theft estimated to be more than $2.1bn by the end of 2011. India is estimated to lose nearly $1.4m, Taiwan $136m and Pakistan $125m.
“As we head towards the close of the year it’s heartening to see multichannel TV in Asia experiencing impressive growth across so many fronts,” said CASBAA chief executive Simon Twiston Davies. “And while the new data reflects traditional multichannel TV distribution, the industry is also benefiting from new and legitimate distribution via broadband, mobile, internet and wireless services.”
Dean Kelly, London
Source: http://www.mandmglobal.com/news/02-11-11/asia-leads-in-number-of-connected-tv-homes.aspx