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Full Name
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Liya Djajadisastra
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Job Position
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Technical Advisor
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Client Highlights
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- Ministry of Home Affairs.
- UNDP.
- PPATK and Australia’s TAMF (Technical Assistance Management Facility).
- Bank Indonesia.
- Ministry of Health and a private Australian organization.
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Experience
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Countries of Work Experience : Indonesia, UAE, Spain
Employment Record : in reverse chronological order, listing relevant experience
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From : 2010
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To: Present
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Employer
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FORTUNE PR
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Position Held
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Technical Advisor
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Description of Duties
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ð Ensure quality control of project proposals submitted to clients, train junior executives on PR tasks, provide existing networks to benefit clients, create, disseminate and ensure that company working manuals and work process are being complied all the time.
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From: January 2009
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To: December 2009
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Employer
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PR Comm
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Position Held
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Technical Advisor
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Description of Duties
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ð Ensure quality control of project proposals submitted to clients, train junior executives on PR tasks, provide existing networks to benefit clients, assist in developing programme and implementation of overseas investment road shows.
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From : November 2007
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To: December 2008
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Employer
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Ministry of Public Works of the Republic of Indonesia
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Position Held
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Communication Director for Indonesia Pavilion at the World Expo Zaragoza 2008
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Description of Duties
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ð Communicate the vision and mission of Indonesia’s participation at the World Expo Zaragoza to the international and national audiences, organized media events, coordinate with various parties in organizing bilateral cultural events in Spain. Liaise with Spanish government/ authorities on possible cooperation with Ministry of Works.
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From : October 2006
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To: May 2008
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Employer
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United Nations Development Programme (UNDP)
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Position Held
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Public Communications Advisor
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Description of Duties
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ð Coordinate with Ministry of Home Affairs on public communication, information and education programme to youth (CIVED = Civic Engagement in Democratic Governance).
ð Coordinate with the General Election Commission of RI on public communication, information and education programme to general public on the change of voting procedure in the 2009 General Election; assist in developing multimedia education materials and animation for dissemination through public channels.
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From : September 1991
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To: December 2005
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Employer
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FORTUNE PR
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Position Held
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Managing Director
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Description of Duties
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ð Take charge of company’s leadership in business development. Profit and loss management, human resources and development, client services’ quality control, provision of consultancy to particular clients and expansion of worldwide networks.
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Credentials
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Education:
- Master of Law, University of Padjadjaran, Bandung 1964 (International Laws)
- Master of Law, University of Padjadjaran, Bandung 2003 (Cyber Laws)
Other Trainings:
(1978-2003) General Management, Human Resources, Finance, Marketing/Product Management, Hospitality Management, Marketing Research, Advertising, Public Relations, Investor & Financial Relations, Internet Marketing
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Strength
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Qualifications /expertise in communications and promotional campaigns:
Each example (1, 2, 3, etc), is to include:
Project Title, Country, Year, Position, Description
- IPO Communications, Indonesia, 1994, 1995, 1996, 2003, Project Director. To assist clients in communicating company’s listing objectives, to help create favourable market condition in the related industry sector to enable client’s smooth listing process, to create awareness and interest of purchase within general public on the shares being offered.
- RI’s Investment Marketing road shows to Taiwan, Japan, France, United Arab Emirates, 2005-2006; Jakarta Province Investment Marketing road shows to Australia, Taiwan and Korea, 2009, Communication Director. To organize awareness campaign for related Investment Boards in coordination with Indonesian Embassies prior, during and after the road shows, liaise with international media on coverage of the events, held special interviews for clients with overseas financial media.
- Survey on Australian Universities’ Indonesian alumni for AUS-AID, 2006; survey leader. To organize a comprehensive study (qualitative and quantitative) on respondents’ follow-up activities and their contribution to Australia-Indonesia partnership, towards the Indonesian educational enhancement as well as the welfare of Indonesian people. The survey result may have been disseminated in special journals of Australian Alumni Associations.
Etc.
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Involvement
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Indonesian Association of PR Practitioners
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Interests
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Communications and promotional campaigns,
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Accolades
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Experience in collating and responding to data analysis results with the public and mainstream media, and in reporting on outcomes of public information / public diplomacy campaigns
- CIVED (Civic Engagement in Democratic Governance), comprehensive media campaign for Ministry of Home Affairs under UNDP’s auspices.
- “BUNG PENA” (=Mr. Pen) CIE (Communication, Information and Education) Program : comprehensive media campaign for General Election Commission of RI under UNDP’s auspices.
- Anti Money Laundering Campaign for PPATK under the sponsorship of Australia’s TAMF (Technical Assistance Management Facility), a one-year anti money-laundering education campaign for general public as well as banks’ front liners.
- Bank Indonesia’s communication campaign during the 1998 Asian financial crisis and closure of 13 primary Indonesian banks ; prevention of customers rush.
- Use of Condom for Prevention of Venereal Diseases, a joint project of Ministry of Health and a private Australian organization to inform and educate disease prone individuals in particular regions.
Etc.
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