FORU Earns Comprehensive Income of Rp 12.65 billion
As a company whose share is partly owned by public, FORU is obliged to provide an annual exposure to public about the company’s performance. Therefore, FORU held an Annual General Meeting (AGM) on May 21, 2013. Located in Cempaka Room, Balai Kartini, the AGM was attended by the Board of Directors, Board of Commissioners, and a number of invited guests and shareholders.
At the meeting, it was stated that the company managed to earn revenue of Rp 480 billion and comprehensive income of Rp 12.65 billion for the year 2012. The success to maintain the glorious achievement of the previous year is even added with various awards achieved by FORU’s subsidiaries in a number of prestigious events, i.e. Pinasthika Creativestival, Citra Pariwara, Sabre Award, Campaign Asia-Pacific Award, and many others. Fabulous!
“This achievement is very proud amid difficult conditions,” said FORU Director, Muljadi Sulaiman. Moreover, in 2012, FORU relinquished its majority ownership in PT Fortune Travindo which contributed revenue of Rp 31.5 billion in the previous year. However, with a focus on business development strategy, some business segments of FORU managed to record positive growth compared to 2011. In fact, the advertising sector grew by 95% and public relations sector by 200%! “This is what makes comprehensive income of FORU successfully maintained at approximately 97% compared to that in the year 2011,” Muljadi explained.
With these achievements, FORU decided to distribute profits to shareholders (dividends) 25.7% of comprehensive income or Rp 3.25 billion and equivalent to USD 7 per share. “This dividend will be paid to all shareholders on July 12, 2013,” explained Muljadi. The AGM of FORU also decided to allocate 15% of comprehensive profit as the company reserve fund installment and the remainder is put as retained earnings to finance the capital expenditure.
What has been achieved by FORU is indeed not separated from success recipe that has consistently been run by the company and the Fortuners (employees) during 2012, namely the formula of the five basic pillars which includes financial, external, internal, human, and innovation aspects. President Director of FORU Indra Abidin explained, it is the guideline that becomes the basis for the development of the next generation, innovative candidates of leaders who excel in their fields. “Development of employees is important to build sustainable businesses in all relevant aspects,” explained Indra.
Meanwhile, the business strategy in the field of innovation is applied through the development of digital services to accommodate the dynamics of customers and market needs. In 2012, at the same time also built services in the fields of entertainment and sports marketing through FSports. In the field of public relations, FORU – through its subsidiary, Fortune PR – developed industry specialization with the establishment of a number of specialist business units “Fortune Healthcare & Consumers” for the healthcare industry and consumers, “Fortune Technology” for the technology industry, as well as “Fortune Investor Relations and Finance” for financial and stocks market industry. FORU is optimistic, the specialized business units will be able to increase the competitiveness of the company because they are based on a solid understanding of the market needs.
The accurate strategies in 2012 successfully made FORU’s clients remain loyal to the company. What makes us really proud is that they are the rulers of the market in their fields, such as Tupperware, Astra Honda Motor, Pertamina, Indocement, Daihatsu, Dua Kelinci, BTN, and Askes. “With the experience and commitment that we provide, we believe we can support clients in building brands in Indonesia,” closed Indra.