After being entrusted to handle the launch of Pertamax Turbo in Belgium in the middle of last year, Activator Fortune Indonesia is again entrusted by Pertamina to organize the program of Pertamax Turbo Ultimate Experience. This program includes sweepstake that aims to appreciate the customers who have used the latest Pertamina product, Pertamax Turbo. The program runs from 17 November 2016 until February 5, 2017 with a three-stage winner draw. The prizes are ranging from 7 VIP Invitations to visit the Lamborghini Factory in Italy, 2 Ducati Monster 821, and 1 BMW 528i.
“We are entrusted to organize the whole program. Starting from the concept of the program, prizes, campaigns, and also the execution. We worked together with DId to create a specific microsite for this program,” said Fathoni Fuad Rizal, Associate AccountDirector of Activator. How the program works is that the customers register themselves in the microsite after purchasing Pertamax Turbo. The database is then used to draw the winners.
“Frankly speaking, this is my first experience to handle this kind of program. So, it is indeed quite challenging for me. But so far thank God everything has run well,” he said again.