{"id":938,"date":"2013-03-13T07:14:14","date_gmt":"2013-03-13T00:14:14","guid":{"rendered":"http:\/\/fortuneindo.asikwap.com\/?p=938"},"modified":"2013-03-13T07:14:14","modified_gmt":"2013-03-13T00:14:14","slug":"stop-trying-to-appeal-to-everyone-quick-marketing-tips","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2013\/03\/13\/stop-trying-to-appeal-to-everyone-quick-marketing-tips\/","title":{"rendered":"Stop Trying to Appeal to Everyone &#8211; Quick Marketing Tips"},"content":{"rendered":"<p><a href=\"https:\/\/foru.co.id\/wp-content\/uploads\/2013\/03\/word-of-mouth-marketing-e1367158969572.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2901\" alt=\"word-of-mouth-marketing\" src=\"https:\/\/foru.co.id\/wp-content\/uploads\/2013\/03\/word-of-mouth-marketing-e1367158969572.jpg\" width=\"300\" height=\"300\" \/><\/a>One of the golden rules of successful marketing, is to identify exactly who your customer or client is, then focus exclusively on them. This is the opposite of what we see most small business owners doing. They try and be a little relevant to everyone and succeed in being directly relevant to no one.<br \/>\nDon\u2019t do that. Really. Stop it. It\u2019s hurting your marketing and hurting your business.<br \/>\nHere\u2019s a smarter alternative\u2026<br \/>\nWho\u2019s in?<br \/>\nIn order for your marketing to work, you need to determine exactly who you want to provide products or services to. These people are your insiders.They are the ones you need to focus all your time and effort on. They are the people you need to have in mind, whenever you make a marketing decision.<br \/>\nOf course, you can\u2019t have insiders without outsiders. Every successful business has outsiders. If you are Apple Inc., your outsiders are people who want cheap technology. If you are MacDonalds, your outsiders are people who hate fast food.<\/p>\n<ul>\n<li><span style=\"line-height: 1.5;\">Stop trying to appeal to everyone<\/span><\/li>\n<li><span style=\"line-height: 1.5;\">Decide what your ideal customer profile is, then:<\/span><\/li>\n<li><span style=\"line-height: 1.5;\">Write with them in mind.<\/span><\/li>\n<li><span style=\"line-height: 1.5;\">Use their language.<\/span><\/li>\n<li><span style=\"line-height: 1.5;\">Study what matters to them.<\/span><\/li>\n<li><span style=\"line-height: 1.5;\">Be where they are.<\/span><\/li>\n<li><span style=\"line-height: 1.5;\">Uncover the problems facing their industry or industries.<\/span><\/li>\n<li><span style=\"line-height: 1.5;\">Offer answers.<\/span><\/li>\n<li><span style=\"line-height: 1.5;\">Become a useful resource.<\/span><\/li>\n<\/ul>\n<p>It\u2019s a massively more effective way to grow your business than the vague alternative.<br \/>\n&nbsp;<br \/>\nBy <a href=\"http:\/\/jimsmarketingblog.com\/2013\/03\/02\/quick-marketing-tip-stop-trying-to-appeal-to-everyone\/\">Jim Connoly<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the golden rules of successful marketing, is to identify exactly who your customer or client is, then focus exclusively on them. This is the opposite of what we see most small business owners doing. They try and be a little relevant to everyone and succeed in being directly relevant to no one. Don\u2019t [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[1331,1332,1333,1334,1335,1336,1337,1338,863,1339],"class_list":["post-938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apple","tag-cheap-technology","tag-customer-profile","tag-fast-food","tag-insiders","tag-macdonalds","tag-marketing-tips","tag-outsiders","tag-small-business-owners","tag-successful-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/938"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":0,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}