{"id":8863,"date":"2018-10-20T11:33:37","date_gmt":"2018-10-20T11:33:37","guid":{"rendered":"http:\/\/fortuneindo.com\/read\/?p=8863"},"modified":"2019-07-10T11:02:32","modified_gmt":"2019-07-10T11:02:32","slug":"5-seo-tips-to-improve-your-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2018\/10\/20\/5-seo-tips-to-improve-your-content-marketing-strategy\/","title":{"rendered":"5 SEO Tips to Improve Your Content Marketing Strategy"},"content":{"rendered":"

SEO and content marketing have changed the digital marketing world. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action.<\/span><\/p>\n

SEO without content marketing is like a body without a soul. In particular, SEO is actually strategized around content marketing since every website needs words, articles, substance, keywords, etc. In order to be successful, both must go hand in hand. Here are 5 Tips for<\/span><\/p>\n

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  1. Be Original<\/b><\/li>\n<\/ol>\n

    Google wants its users to find what they\u2019re looking for. This means that the core principles of SEO are based around showing Google that your site provides lots of useful and relevant information. By providing unique and helpful content, Google will see you as a trusted source and reward you with a nice boost up the rankings.<\/span><\/p>\n

    And don\u2019t forget, content doesn\u2019t have to simply be articles or text, there are several other forms that can include:<\/span><\/p>\n

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    • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Photos<\/b> \u2013 People are visual, and by posting attractive, relevant images to your site, you\u2019ll entice viewers to keep coming back.<\/span><\/li>\n
    • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Videos<\/b> \u2013 A great way to help your visitors is to provide useful video tutorials on YouTube. Not only will your audience appreciate it, but YouTube is an amazingly popular place and your videos being shared can lead to a ton of new traffic to your site.<\/span><\/li>\n
    • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Plugins and Tools<\/b> \u2013 Google wants to be impressed, and if you want to rise up the rankings, creating and installing a helpful plug-in or tool into your website is a great way to do it.<\/span><\/li>\n<\/ul>\n
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      1. Work the Social Media Platforms<\/b><\/li>\n<\/ol>\n

        Social media is quickly becoming the bedrock for websites seeking to build their traffic levels. And for SEO purposes, Google now factors in social media popularity as a way to judge a site\u2019s authority and importance. For example, the more Google sees an article being tweeted and retweeted, the better the chance it will decide your site provided something significant and reward it in the rankings.<\/span><\/p>\n

        Here are some ways to get your readers sharing your content on social media:<\/span><\/p>\n

          \n
        • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Reciprocate<\/b> \u2013 The classic technique of \u2018you scratch my back, I\u2019ll scratch yours\u2019 applies big time in the world of social media promotion and the more content from other marketers you promote, tweet or share, the more likely you\u2019ll see the favor returned.<\/span><\/li>\n
        • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Provide Value-On-Top-Of-Value<\/b> \u2013 Readers love the extra value. And by using the social media sites as places to provide content not found on your website, your readers will see the additional information as valuable bonus material which will only make them that much more loyal to you.<\/span><\/li>\n
        • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Discover Who the Major Players Are<\/b> \u2013 By identifying and casually getting to know Twitter\u2019s power players in your niche, you\u2019ll form a simple relationship where you tweet and re-tweet each other\u2019s content.<\/span><\/li>\n<\/ul>\n
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          1. Own Your Property<\/b><\/li>\n<\/ol>\n

            While using a free website platform is fine for someone just looking to have some fun, if you want your site to be a business, you need to own the property. Think about it like this, Google wants to make its users happy, thus, it will be more likely to take you seriously and recommend you as a content provider if you\u2019ve shown the commitment of purchasing your own hosting and domain. So make the investment, it will greatly enhance your SEO and pay off big in the rankings.<\/span><\/p>\n

              \n
            1. SEO Your Theme<\/b><\/li>\n<\/ol>\n

              It\u2019s essential to provide a pleasant experience for your site\u2019s visitors and optimizing your theme is a great way to show Google that you\u2019re a trustworthy player while also helping the search engine giant discover your content. Some ways to use SEO on your theme include:<\/span><\/p>\n

                \n
              • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Make Sure There Are No Broken Links<\/b> \u2013 Having links that lead nowhere is a great way to annoy your visitors, so make sure each link works and is intact.<\/span><\/li>\n
              • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Be Intuitive<\/b> \u2013 The last thing you want is for your site\u2019s navigation to frustrate visitors, so provide a user-friendly theme that\u2019s both functional and easy-to-use.<\/span><\/li>\n
              • \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>(Slow) Speed Kills<\/b> \u2013 In a world that keeps moving faster and faster, a slow loading site can cause visitors to jump somewhere else without thinking twice about it. So it\u2019s crucial to keep your site\u2019s speed up to standard. Both Google and your users will thank you for it.<\/span><\/li>\n<\/ul>\n
                  \n
                1. Be Smart With Your Keywords<\/b><\/li>\n<\/ol>\n

                  If you play fast and loose with your keywords there\u2019s a good chance you won\u2019t be getting much out of your SEO. So you want to put in some time and research to figure out what the best words to use are, and considering some important factors and questions regarding keyword optimization and content marketing is strongly advised.<\/span><\/p>\n

                  Proper SEO can be tricky, but if you follow the tips in this list, in the next step you can create a powerful SEO foundation for drawing visitors to your site. You can just keep focusing on the fundamentals, or you can venture off to some of the flavor-of-the-month techniques that can give that extra SEO edge. Just remember, good things take time, if you put in the work and follow the list, maybe you\u2019ll develop a site that enjoys lots of success.<\/span><\/p>\n

                  Source:<\/span>
                  \nhttps:\/\/marketinginsidergroup.com\/content-marketing\/15-seo-tips-and-tricks-to-improve-your-content-marketing\/<\/span>
                  \nhttps:\/\/socialmediaweek.org\/blog\/2017\/02\/seo-tips-content-marketing\/<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                  SEO and content marketing have changed the digital marketing world. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. SEO without content marketing is […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[1683,2033,2266,2027],"class_list":["post-8863","post","type-post","status-publish","format-standard","hentry","category-digital","tag-agensi-digital","tag-digital-marketing-agency","tag-digital-marketing-strategy","tag-seo-agency"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/8863"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=8863"}],"version-history":[{"count":2,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/8863\/revisions"}],"predecessor-version":[{"id":21927,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/8863\/revisions\/21927"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=8863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=8863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=8863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}