{"id":8690,"date":"2018-08-15T10:00:39","date_gmt":"2018-08-15T10:00:39","guid":{"rendered":"http:\/\/fortuneindo.com\/read\/?p=8690"},"modified":"2019-07-10T11:47:38","modified_gmt":"2019-07-10T11:47:38","slug":"expand-your-sports-brand-awareness-with-influencer-marketing","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2018\/08\/15\/expand-your-sports-brand-awareness-with-influencer-marketing\/","title":{"rendered":"Expand Your Sports Brand Awareness with Influencer Marketing"},"content":{"rendered":"

The increase in influencer marketing budgets shows that this is becoming a rapidly increasing marketing strategy for brands trying to find a ways to attract consumers. Influencers are genuine authority figures within the lives of their fans \u2013 this includes bloggers, industry experts, lifestyle gurus, online entertainment celebrities and many more.<\/span><\/p>\n

These influencers have a sizeable audience on social media and other digital platforms. They’re often seen by their fans as a trustworthy and authentic source of information. How does this marketing trend fit in with the sports industry? Sports is an integral part of the lives of billions around the world. Most people identify themselves as the fan of a particular sports team and a specific group of players that they support and look up to.<\/span><\/p>\n

Traditionally most sports athletes have been offline or in-person celebrities \u2013 you meet them at games and events and that\u2019s about it. With the advent of social media, as these sports and influencers jump online and so does their offline audience, it becomes a novel online channel for companies to promote their products and services. \u00a0<\/span><\/p>\n

START WITH A SOCIAL SEARCH<\/b><\/p>\n

Research is the first step to any successful marketing effort. Connecting with the right influencers means you\u2019ll have to scour social media platforms to identify those whose message and follower base would be a good fit for your sports brand. On Instagram, Twitter and Facebook, you can see who\u2019s talking about your brand or related terms using hashtag searches. Remember, numbers aren\u2019t everything. Your influencers don\u2019t need to have millions of followers\u2014look for someone creating great, engaging content.<\/span><\/p>\n

FOCUS ON TRANSPARENCY AND RELEVANCE<\/b><\/p>\n

With the goal of influencer marketing being to have real users of your product or brand showcase its benefits, transparency is key when finding the right sports influencer. You\u2019ll want to confirm each influencer\u2019s content is aligned with what your brand represents, ensuring your message will be relevant to their audiences\u2014something they\u2019d naturally expect to see on that influencer\u2019s feed.<\/span><\/p>\n

LOOK BEYOND YOUR TARGET AUDIENCE<\/b><\/p>\n

Real-time analytics on social media means you can stay on top of trends from the moment they emerge. This could be an opportunity to expand your audience and reach new demographics with your messaging. Taking a risk on influencers outside your target audience already engaged with your brand could open the doors to an entirely new fan base.<\/span><\/p>\n

Influencer marketing has become a powerful marketing strategy for brands to attract customers. When approached deliberately and carefully, it has huge potential to deliver lasting results.<\/span><\/p>\n

Source:<\/span>
\nhttps:\/\/upfluence.com\/influencer-marketing\/influencer-marketing-sports-industry<\/span>
\nhttps:\/\/www.ispo.com\/en\/markets\/how-influ<\/span><\/a>encer-marketing-works-sports-and-fitness-brands<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The increase in influencer marketing budgets shows that this is becoming a rapidly increasing marketing strategy for brands trying to find a ways to attract consumers. Influencers are genuine authority figures within the lives of their fans \u2013 this includes bloggers, industry experts, lifestyle gurus, online entertainment celebrities and many more. These influencers have a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[309],"tags":[1934,2239,133,1990,648],"class_list":["post-8690","post","type-post","status-publish","format-standard","hentry","category-media","tag-advertising-agency-in-indonesia","tag-marketing-agency-in-indonesia","tag-social-media","tag-social-media-campaign","tag-target-audience"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/8690"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=8690"}],"version-history":[{"count":1,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/8690\/revisions"}],"predecessor-version":[{"id":9072,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/8690\/revisions\/9072"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=8690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=8690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=8690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}