{"id":849,"date":"2013-02-15T14:34:08","date_gmt":"2013-02-15T07:34:08","guid":{"rendered":"http:\/\/fortuneindo.asikwap.com\/?p=849"},"modified":"2013-02-15T14:34:08","modified_gmt":"2013-02-15T07:34:08","slug":"advertising-people-are-not-normal-infographic","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2013\/02\/15\/advertising-people-are-not-normal-infographic\/","title":{"rendered":"Advertising People Are Not Normal (infographic)"},"content":{"rendered":"<p style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\">People like me who are closely affiliated to fields of marketing \/advertising always feel if \u2018civilians\u2019 are inclined to pay attention to what brands are doing. Is rest of the world pre-occupied with the award-winning advertistment that the ad people can\u2019t stop talking about?<\/p>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\">No. Is the unsurprising answer to the question if it ever lingered in your mind. According to a study commissioned by San Francisco-based advertising agency heat\u00a0and conducted this past March by iThink found that people who work in advertising do in deed deviate from the \u2018normal\u2019 people. Especially when it comes to how they consume social media and think about brands on these platforms.<\/div>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\"><\/div>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\">I think we already knew that advertising people tend to use social media more than their \u2018normal\u2019 counterparts. Even for marriage proposals. We have seen\u00a0advertising professionals crowdsource their proposal via memes,\u00a0using banner ads to propose\u00a0and even jumping on to the latest bandwagon of\u00a0proposing via an infographic. If there are any indicators of social media savviness these should catapult ad men and women to the top slot.<\/div>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\"><\/div>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\">By the way, the survey also revealed that ad professionals tend to engage in more bad behavior at office holiday parties and are more likely to date a coworker. More on that later in the infographic.<\/div>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\"><\/div>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\">Some interesting findings from the study.<\/div>\n<ul style=\"padding: 0px 2.5em; margin: 0.5em 0px; line-height: 18px; list-style-position: initial; list-style-image: initial; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; color: #222222;\">\n<li style=\"padding: 0px; margin: 0px 0px 0.25em; color: #444444; border: none;\">71% of advertising\/marketing professionals say they pay attention to brand posts in their Facebook news feed \u201call of the time\u201d versus 23% of the general population.<\/li>\n<li style=\"padding: 0px; margin: 0px 0px 0.25em; color: #444444; border: none;\">As for Twitter: 92% of advertising\/marketing professionals use Twitter to follow brands they like. 33% of the general population does so.<\/li>\n<\/ul>\n<p><span style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222;\">Should brands put more effort into interacting with consumers via social media?<\/span><\/p>\n<ul style=\"padding: 0px 2.5em; margin: 0.5em 0px; line-height: 18px; list-style-position: initial; list-style-image: initial; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; color: #222222;\">\n<li style=\"padding: 0px; margin: 0px 0px 0.25em; color: #444444; border: none;\">63% of advertising\/marketing professionals \u201cstrongly agree\u201d that they should; 23% of the general population \u201cstrongly agree\u201d<\/li>\n<\/ul>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\">If you work in advertising, these results likely aren\u2019t surprising to you.<\/div>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\"><\/div>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\"><\/div>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\"><a href=\"https:\/\/foru.co.id\/wp-content\/uploads\/2013\/02\/advertising_people1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3081\" alt=\"advertising_people\" src=\"https:\/\/foru.co.id\/wp-content\/uploads\/2013\/02\/advertising_people1-375x1024.jpg\" width=\"375\" height=\"1024\" \/><\/a><\/div>\n<div style=\"font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px; color: #222222; text-align: justify;\">(www.scattershotmarketing.blogspot.com)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>People like me who are closely affiliated to fields of marketing \/advertising always feel if \u2018civilians\u2019 are inclined to pay attention to what brands are doing. Is rest of the world pre-occupied with the award-winning advertistment that the ad people can\u2019t stop talking about? No. Is the unsurprising answer to the question if it ever [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[984,985,649,986,987,988,989,990,523,991],"class_list":["post-849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising-agency","tag-advertistment","tag-bandwagon","tag-coworker","tag-interacting-with-consumers","tag-ithink","tag-memes","tag-news-feed","tag-rest-of-the-world","tag-top-slot"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/849"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=849"}],"version-history":[{"count":0,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/3078"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}