{"id":822,"date":"2013-02-11T12:16:41","date_gmt":"2013-02-11T05:16:41","guid":{"rendered":"http:\/\/fortuneindo.asikwap.com\/?p=822"},"modified":"2013-02-11T12:16:41","modified_gmt":"2013-02-11T05:16:41","slug":"getting-socially-minded-marketers-to-up-their-social-media-ads-in-2013","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2013\/02\/11\/getting-socially-minded-marketers-to-up-their-social-media-ads-in-2013\/","title":{"rendered":"Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013"},"content":{"rendered":"

U.S. consumers spend 20 percent of their online time and 30 percent of their smartphone time on\u00a0social media<\/span>\u2014accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a\u00a0recent survey<\/span> commissioned by Vizu, a Nielsen company.<\/p>\n

While 89 percent of the advertisers surveyed said they use free tools\u2014such as pages, posts, likes and pins\u201475 percent say they currently invest in paid social media advertising, which includes tactics such as sponsored content, brand graphs and driving likes. In fact, 64 percent plan to spend more on social in the future.<\/p>\n

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Social Media Advertising Budgets are Small\u2014but Growing<\/strong><\/p>\n

Paid social media advertising is still relatively new. The majority of advertisers and agencies surveyed said they\u2019d been using paid social media advertising for less than three years. One-fifth (20%) said they\u2019d only started in the past year. Plus, the majority (70%) indicated that they dedicated 10 percent or less of their overall 2012 online advertising budget to paid social media.<\/p>\n

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The ad mix will likely shift this year, however, as the majority of advertisers (64%) plan to boost their paid social media advertising budgets. While the increases will likely be modest\u2014primarily between 1 and 10 percent\u2014the growth is a positive sign for this young channel that hasn\u2019t traditionally had a dedicated budget. Currently, only 41 percent of advertisers report having a dedicated paid social media ad budget. To fund the increase in paid social media advertising activity, the majority plan to pull budget from other channels\u2014both on and offline.<\/p>\n

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Source:\u00a0http:\/\/blog.nielsen.com\/nielsenwire<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

U.S. consumers spend 20 percent of their online time and 30 percent of their smartphone time on\u00a0social media\u2014accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a\u00a0recent survey commissioned by Vizu, a Nielsen company. While 89 percent of the […]<\/p>\n","protected":false},"author":6,"featured_media":3399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[379,278,857,938,939,447,940,328,941,942],"class_list":["post-822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertisers","tag-budget","tag-budgets","tag-free-tools","tag-less-than-three-years","tag-marketers","tag-media-ads","tag-nielsen-company","tag-one-fifth","tag-pace"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/822"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=822"}],"version-history":[{"count":0,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/3399"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}