{"id":766,"date":"2012-11-02T06:33:17","date_gmt":"2012-11-01T23:33:17","guid":{"rendered":"http:\/\/fortuneindo.asikwap.com\/?p=766"},"modified":"2012-11-02T06:33:17","modified_gmt":"2012-11-01T23:33:17","slug":"marketing-lessons-from-a-tropical-storm","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2012\/11\/02\/marketing-lessons-from-a-tropical-storm\/","title":{"rendered":"Marketing Lessons from a Tropical Storm"},"content":{"rendered":"<p><a href=\"http:\/\/fortuneindo.com\/read\/wp-content\/uploads\/2012\/11\/tropicalstorm.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3786\" alt=\"tropicalstorm\" src=\"http:\/\/fortuneindo.com\/read\/wp-content\/uploads\/2012\/11\/tropicalstorm-300x190.png\" width=\"220\" height=\"140\" \/><\/a>The question I have for you this week is how you can create a similar sense of urgency among your prospects and customers. \u00a0&#8220;Only 3 left!&#8221; \u00a0or &#8220;On sale today only!&#8221; are just two examples of creating urgency. \u00a0However, you can intensify this effect by building a story of anticipation. \u00a0This is what Internet marketers do well. \u00a0They communicate in advance of their messages which focus on scarcity. \u00a0If you take the time to build anticipation and limit the opportunity to make a purchase, you can dramatically improve sales and not have to compromise on price.<br \/>\nI recently saw this done well with the launch of a new Internet marketing product. \u00a0For weeks leading up to the release, the company published videos, interviews with industry experts, data and infographics to show the importance of what was to come. \u00a0When the doors were finally opened, people were virtually stepping over each other trying to get the limited supply of software available.<br \/>\nNot only did this marketer &#8220;sell out&#8221; of available inventory, but he created a habit of scarcity among his potential audience. \u00a0What do you think is going to happen the next time he has a product launch? \u00a0You guessed it, people will jump on the bandwagon even sooner.<br \/>\nConsider how scarcity and urgency can motivate your consumers. \u00a0Whether you run a one-day sale once a year or introduce new products in a limited way, you can certainly learn from the frenzy around tropical storms. \u00a0I know it sounds crazy but the reality is that you can learn valuable marketing lessons from anyone &#8211; even mother nature.<br \/>\nSource: themarketingblog.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The question I have for you this week is how you can create a similar sense of urgency among your prospects and customers. \u00a0&#8220;Only 3 left!&#8221; \u00a0or &#8220;On sale today only!&#8221; are just two examples of creating urgency. \u00a0However, you can intensify this effect by building a story of anticipation. \u00a0This is what Internet marketers [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[649,650,651,141,652,653,404,654,655,656],"class_list":["post-766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-bandwagon","tag-habit","tag-internet-marketers","tag-marketer","tag-mother-nature","tag-new-internet-marketing","tag-product-launch","tag-sense-of-urgency","tag-tropical-storm","tag-valuable-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/766"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=766"}],"version-history":[{"count":0,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/3787"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}