{"id":764,"date":"2012-11-23T08:41:00","date_gmt":"2012-11-23T01:41:00","guid":{"rendered":"http:\/\/fortuneindo.asikwap.com\/?p=764"},"modified":"2012-11-23T08:41:00","modified_gmt":"2012-11-23T01:41:00","slug":"how-to-get-the-wrong-kind-of-attention","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2012\/11\/23\/how-to-get-the-wrong-kind-of-attention\/","title":{"rendered":"How to Get the Wrong Kind of Attention"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\"><a href=\"http:\/\/fortuneindo.com\/read\/wp-content\/uploads\/2012\/11\/right_wrong.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3778\" alt=\"right_wrong\" src=\"http:\/\/fortuneindo.com\/read\/wp-content\/uploads\/2012\/11\/right_wrong-300x216.png\" width=\"200\" height=\"144\" \/><\/a>I watched recently, as someone on Twitter asked his followers if they would recommend a blog for him to read. He specifically asked people not to send him a link to their own blog.<\/span><br \/>\n<span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">I asked him afterwards what feedback he received. He said all, except one person, tweeted a link to their own site.<\/span><br \/>\n<span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">There were 2 things there, which were of interest to me:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; color: #333333; line-height: 25px;\">\u00a01. I found it interesting that he would need to ask people not to self-promote.I<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; color: #333333; line-height: 25px;\">2. I also found it interesting that these people were prepared to make themselves look so desperate and needy.<\/span><\/p>\n<h3 style=\"margin: 20px 0px 5px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; font-size: 19px; line-height: 22px; color: #424242; font-family: arial, sans-serif; letter-spacing: -1px; text-align: justify;\"><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">What drives business owners to do that?<\/span><\/h3>\n<p><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">So, why does this happen? In my experience, business owners pester you when their marketing isn\u2019t compelling enough to attract your attention. In other words, instead of fixing their marketing so that it\u2019s\u00a0<strong style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;\">attractive<\/strong>, they\u00a0<strong style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;\">push <\/strong>broken marketing at you.<\/span><br \/>\n<span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">You see it all the time:<\/span><\/p>\n<ul style=\"margin: 15px 0px; padding: 0px 0px 0px 40px; border: 0px; font: inherit; vertical-align: baseline; list-style: none; color: #333333; font-family: arial, sans-serif; font-size: 16px; line-height: 25px; text-align: justify;\">\n<li style=\"margin: 0px; padding: 0px 0px 9px; border: 0px; font: inherit; vertical-align: baseline; list-style: disc;\"><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">When no one is subscribing to their newsletter, they subscribe you to it without your consent, then spam you.<\/span><\/li>\n<li style=\"margin: 0px; padding: 0px 0px 9px; border: 0px; font: inherit; vertical-align: baseline; list-style: disc;\"><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">When no one is visiting their website or blog, they bombard you on social networks with links to themselves.<\/span><\/li>\n<li style=\"margin: 0px; padding: 0px 0px 9px; border: 0px; font: inherit; vertical-align: baseline; list-style: disc;\"><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">When no one is calling them, they interrupt you with unwanted cold calls.<\/span><\/li>\n<\/ul>\n<h3 style=\"margin: 20px 0px 5px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; font-size: 19px; line-height: 22px; color: #424242; font-family: arial, sans-serif; letter-spacing: -1px; text-align: justify;\"><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">Commanding attention works better than demanding it<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">A more effective approach, is to\u00a0<strong style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;\">command<\/strong> attention rather than try and\u00a0<strong style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;\">demand<\/strong> attention by being a pest. This means developing marketing, which people will embrace and share. It means having the\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; outline: none; color: #ad0000;\" href=\"http:\/\/jimsmarketingblog.com\/2012\/09\/19\/how-to-get-noticed-create-a-powerful-impact-and-become-irresistible\/\" target=\"_blank\">courage to stand out<\/a>.<\/span><br \/>\n<span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">Of course, this requires a change in strategy and tactics, but the upside is huge.<\/span><br \/>\n<span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">You command attention.<\/span> <span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">You attract interest.<\/span> <span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">You capture people\u2019s imagination and gain word of mouth referrals.<\/span><br \/>\n<span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">You generate opportunities.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\">Most importantly of all, it works<\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: #333333; font-family: arial, sans-serif; font-size: 16px; line-height: 25px; text-align: justify;\"><span style=\"font-size: 10pt;\">Source: <a href=\"http:\/\/jimsmarketingblog.com\/2012\/11\/11\/how-to-get-the-wrong-kind-of-attention\/\">jimsmarketingblog.com<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I watched recently, as someone on Twitter asked his followers if they would recommend a blog for him to read. He specifically asked people not to send him a link to their own blog. I asked him afterwards what feedback he received. He said all, except one person, tweeted a link to their own site. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[708,709,710,711,712,713,714,715,716,717],"class_list":["post-764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-blog-2","tag-business-owners","tag-cold-calls","tag-developing-marketing","tag-followers","tag-imagination","tag-referrals","tag-social-networks","tag-strategy-and-tactics","tag-word-of-mouth"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/764"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=764"}],"version-history":[{"count":0,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/3780"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}