{"id":757,"date":"2012-10-24T10:10:11","date_gmt":"2012-10-24T03:10:11","guid":{"rendered":"http:\/\/fortuneindo.asikwap.com\/?p=757"},"modified":"2012-10-24T10:10:11","modified_gmt":"2012-10-24T03:10:11","slug":"what-kind-of-ads-would-you-block","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2012\/10\/24\/what-kind-of-ads-would-you-block\/","title":{"rendered":"What Kind of Ads would You Block?"},"content":{"rendered":"

\"digital_asia\"<\/a><\/span><\/p>\n

If you had the choice, what types of ads would you block, and which would you leave?<\/span>
\nI\u2019m not a marketing major or anything, but it seems to me that ads can be broken down into two major categories:\u00a0 ads that are pushed to consumers, and ads which consumers pull to themselves.<\/span>
\nPush Advertising<\/span><\/strong>
\nIn the Push method, advertisers try to convince consumers that they need their product.\u00a0 In some cases this can be a good thing, if the consumer is already in the market for what the advertiser is pushing.\u00a0 In the worst cases, such as spam, it can be annoying and even deceptive.<\/span>
\nThe most common type of Push advertising is the shotgun approach, where an advertiser blasts an ad at a large group of people, hoping to reach prospective customers.\u00a0 This can be effective, although it is very inefficient, and very annoying to everyone but the interested buyers.\u00a0 In fact this type of advertising is SO annoying that people use DVR\u2019s and products like the FireFox plugin to block them.<\/span>
\nI\u2019ve also noticed that the weaker the product offering, the more annoying the ad\u2013sometimes even resorting to trickery and deception.\u00a0 When products can\u2019t stand on their own two legs, advertisers have to rely on Whack-a-mole games and “You\u2019ve won $25,000” gimmicks.\u00a0 Although I\u2019m fully able to ignore these, they are annoying and it\u2019s tempting to install something to block them.\u00a0 Thankfully, however, they are in the minority of the ads I see.<\/span>
\nThe helpful type of Push advertising happens when a niche content provider exposes new and useful products to his or her audience, related to their content.\u00a0 For example, when a self-help blogger offers a speed-reading course to his readers based on what he thinks his audience will be interested in, this is actually helpful.\u00a0 This provides value to both the content provider, the advertiser, and the consumer, a win-win all around.\u00a0 In my opinion this is the most efficient and unobtrusive type of advertising, and one that is really booming thanks to the ease of producing content on the Internet.\u00a0 However, there\u2019s also a very real temptation for content producers to compromise their values to make a quick buck.<\/span>
\nPull Advertising<\/span><\/strong>
\nThe inverse of the Push method is the Pull method.\u00a0 This is where consumers are actively looking for information about a product or market segment, and advertisers are able to put product information in front of them.\u00a0 This form of advertising is relatively new with the Internet.\u00a0 The only other forms of Pull advertising I can think of are the classifieds section of the newspaper and booths at trade shows.<\/span>
\nThe epitome of the Internet Pull method is a Google search, where someone searches for “fruitcake”, and gets a list of fruitcake vendors alongside a list of search results showing fruitcake history, ingredients, etc.\u00a0 To me, this is helpful information, and there are many times when I do a Google search for a product with the sole intention of looking at the AdWords ads for vendors.<\/span>
\nThe Internet represents both the Push and Pull methods in abundance.\u00a0 I think that there are definitely times when advertising can be helpful, but there are also many more forms of advertising which are annoying and even deceptive, and which I would love to see wiped off the face of the earth.\u00a0 I also think that Nick is correct about the ad-blockers, if they\u2019re obliterating ALL types of advertising from the Internet then they could be blocking ads of value as well, reducing the value to both the advertisers, content producers, and even the consumers.\u00a0 While we\u2019re getting rid of the annoying and useful ads we should definitely be careful not to throw the baby out with the bath water.<\/span>
\nBy Jason Kolb<\/span>
\n <\/p>\n

Source: jasonkolb.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you had the choice, what types of ads would you block, and which would you leave? I\u2019m not a marketing major or anything, but it seems to me that ads can be broken down into two major categories:\u00a0 ads that are pushed to consumers, and ads which consumers pull to themselves. Push Advertising In […]<\/p>\n","protected":false},"author":6,"featured_media":3795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[634,570,635,636,637,638,356,639,640,641],"class_list":["post-757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertiser","tag-audience","tag-content-provider","tag-firefox-plugin","tag-gimmicks","tag-large-group","tag-prospective-customers","tag-shotgun-approach","tag-two-legs","tag-useful-products"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/757"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=757"}],"version-history":[{"count":0,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/3795"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}