{"id":753,"date":"2012-10-22T08:23:08","date_gmt":"2012-10-22T01:23:08","guid":{"rendered":"http:\/\/fortuneindo.asikwap.com\/?p=753"},"modified":"2012-10-22T08:23:08","modified_gmt":"2012-10-22T01:23:08","slug":"the-psychology-of-colors-in-advertising-and-marketing","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2012\/10\/22\/the-psychology-of-colors-in-advertising-and-marketing\/","title":{"rendered":"The Psychology of Colors in Advertising and Marketing"},"content":{"rendered":"

\"rainbow\"<\/a>Are you stimulating emotions while marketing with your\u00a0<\/span>business logo, stationary, business cards, brochures, signs\u00a0<\/span>and with your website?\u00a0<\/span>

If you know it or not, colors speak very loud to our\u00a0<\/span>subconscious and have a positive or negative reaction within\u00a0<\/span>90 seconds. On the web you have less that 30 seconds to make\u00a0<\/span>a good first impression.<\/span>

Are you using the silent language of color to impress,\u00a0<\/span>motivate, divert and persuade your prospects to buy from\u00a0<\/span>you?<\/span>

BLACK suggests authority, power, boldness, seriousness, is\u00a0<\/span>distinguishing and classic. Business wise it’s great for\u00a0<\/span>creating drama and is good for a background color (except on\u00a0<\/span>websites, it is very hard on the eyes). It is ideal for text\u00a0<\/span>on a light background. Black also implies submission and is\u00a0<\/span>associated with evil.<\/span>

BLUE suggests security, authority, faithfulness and dignity.\u00a0<\/span>For business it suggests sanctuary and fiscal\u00a0<\/span>responsibility. It is the most popular and the second most\u00a0<\/span>powerful color. Blue can also be cold and depressing. People\u00a0<\/span>are more productive in blue rooms.<\/span>

BROWN suggests richness, politeness, helpfulness and\u00a0<\/span>effectiveness. In business it suggests less important items.\u00a0<\/span>Solid, reliable brown is the color of earth and is abundant\u00a0<\/span>in nature. Light brown implies genuineness while dark brown\u00a0<\/span>is similar to wood or leather.<\/span>

GRAY suggests authority, practicality, earnestness and\u00a0<\/span>creativity. Business wise it is traditional and\u00a0<\/span>conservative.<\/span>

GREEN suggests health, fertility, freedom, freshness,\u00a0<\/span>healing, tranquility and jealousy. Businesses use it to\u00a0<\/span>communicate status and wealth. It is the easiest color on\u00a0<\/span>the eye and can improve vision. It is a calming, refreshing\u00a0<\/span>color.<\/span>

ORANGE suggests pleasure, cool, excitement, cheer,\u00a0<\/span>endurance, strength and ambition. For business it is good\u00a0<\/span>for highlighting information on charts and graphs.<\/span>

PINK suggests femininity, gentleness, well being and\u00a0<\/span>innocence. For business you must be aware of it’s feminine\u00a0<\/span>links and implications.<\/span>

PURPLE suggests spirituality, royalty, luxury, wealth,\u00a0<\/span>sophistication,
\nauthority and mournfulness. In business it\u00a0<\/span>is upscale and works with artistic types. It is also\u00a0<\/span>feminine and romantic. However, because it is rare in\u00a0<\/span>nature, purple can appear artificial.<\/span>

RED suggests excitement, strength, sex, passion, vitality,\u00a0<\/span>aggressiveness and commands attention. Business wise it\u00a0<\/span>associated with debt, is great for boldness and accents. The\u00a0<\/span>most emotionally intense color, red stimulates a faster\u00a0<\/span>heartbeat and breathing.<\/span>

WHITE suggests refined, purity, devotion, contemporary and\u00a0<\/span>truthfulness. For business it can be sterile and refreshing.\u00a0<\/span>The best color on the web for a background color. Doctors\u00a0<\/span>and nurses wear white to imply sterility.<\/span>

YELLOW suggests warmth, sunshine, cheer, happiness, jealousy\u00a0<\/span>deceit and cowardice. Business wise it appeals to the\u00a0<\/span>intellectual types and is a good accent. Yellow enhances\u00a0<\/span>concentration, hence its use for legal pads. It also speeds\u00a0<\/span>metabolism. It is the most difficult color for the eye to\u00a0<\/span>take in, so it can be overpowering if overused.<\/span>

Green, brown, and red are the most popular food colors. Red\u00a0<\/span>is often used in restaurant decorating schemes because it is\u00a0<\/span>an appetite stimulant.<\/span>

People respond more to non verbal cues than verbal ones.\u00a0<\/span>Make sure you use the psychology of colors in all your\u00a0<\/span>marketing<\/span>\"Find<\/a>, especially when you can’t be face to face.<\/span>
\nSource: By Kurt Gear<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you stimulating emotions while marketing with your\u00a0business logo, stationary, business cards, brochures, signs\u00a0and with your website?\u00a0If you know it or not, colors speak very loud to our\u00a0subconscious and have a positive or negative reaction within\u00a090 seconds. On the web you have less that 30 seconds to make\u00a0a good first impression.Are you using the silent […]<\/p>\n","protected":false},"author":6,"featured_media":3730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[614,615,616,617,618,619,620,621,622,623],"class_list":["post-753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-background-black","tag-boldness","tag-charts-and-graphs","tag-classic-business","tag-earnestness","tag-femininity","tag-good-first-impression","tag-light-background","tag-politeness","tag-silent-language"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/753"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":0,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/3730"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}