{"id":749,"date":"2012-11-06T09:34:13","date_gmt":"2012-11-06T02:34:13","guid":{"rendered":"http:\/\/fortuneindo.asikwap.com\/?p=749"},"modified":"2012-11-06T09:34:13","modified_gmt":"2012-11-06T02:34:13","slug":"do-you-need-to-advertise-to-remain-successful","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2012\/11\/06\/do-you-need-to-advertise-to-remain-successful\/","title":{"rendered":"Do You Need to Advertise to Remain Successful?"},"content":{"rendered":"

\"images\"<\/a>Do you feel the need to advertise and launch marketing campaigns when business <\/span><\/p>\n

begins to slow down?\u00a0<\/span><\/p>\n

\u00a0<\/span>If you said yes I want to give you a little perspective. <\/span><\/p>\n

I want to tell you why that mindset is poison.<\/span><\/p>\n

5 reasons why you need to advertise when business is strong:<\/span><\/p>\n

If business is strong and money is coming in, you have an available cash flow to support an advertising campaign.<\/span><\/p>\n

    \n
  1. A strong client or customer base removes the\u00a0unnecessary\u00a0pressure of \u201cthis campaign NEEDS to bring in X new customers.\u201d When you focus on the end result you tend to lose sight of the path that gets you there in the first place.<\/span><\/li>\n
  2. In contrast, without that stress you are more likely to \u201cthink outside the box\u201d and allow your marketing to be more creative. Creative advertising has a better chance to create an emotional response in potential customers. Emotional responses trigger chemicals in their brain. This help them remember your brand.<\/span><\/li>\n
  3. Current customers may have forgotten about other services or products you offer. Use\u00a0<\/span>effective soft selling to gain more of their business. They already trust you or your brand. You\u2019ve won 90% of the battle already.<\/span><\/li>\n
  4. Advertising works in cycles and may take some time before the prospect becomes a customer. Advertising doesn\u2019t typically make customers want to buy a product or service they aren\u2019t ready for yet. It\u2019s a game of timing. This is why we see the same commercials on television and hear the same radio ads throughout the day. It\u2019s about brand awareness.<\/span><\/li>\n<\/ol>\n

    Regardless of size, every successful company is built on proven advertising techniques.<\/span><\/p>\n

    A survey of the most successful ads ever produced revealed one word was used to pull you in more than any other: \u201cYou.\u201d<\/span><\/p>\n

    The goal of advertising is to increase brand awareness and make a measurable connection with prospects. When did increasing the likelihood of success become optional?<\/span><\/p>\n

    You will never know what your business is capable of unless you speak up. Target your customers. Target your competitor\u2019s customers.<\/span>
    \nBy Joshua Garity<\/span>
    \nSource: \u00a0www.joshuagarity.com<\/p>\n","protected":false},"excerpt":{"rendered":"

    Do you feel the need to advertise and launch marketing campaigns when business begins to slow down?\u00a0 \u00a0If you said yes I want to give you a little perspective. I want to tell you why that mindset is poison. 5 reasons why you need to advertise when business is strong: If business is strong and […]<\/p>\n","protected":false},"author":6,"featured_media":3783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[699,700,701,702,703,704,705,590,706,707],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising-campaign","tag-brand-awareness","tag-creative-advertising","tag-customer-base","tag-emotional-responses","tag-end-result","tag-poison","tag-prospects","tag-radio-ads","tag-successful-company"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/749"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=749"}],"version-history":[{"count":0,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/3783"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}