![\"IMC1\"](\"http:\/\/fortuneindo.com\/read\/wp-content\/uploads\/stories\/IMC1.jpg\")
These are\u00a0some practical tips to set you on your way to a successful IMC plan:<\/p>\nThese are\u00a0some practical tips to set you on your way to a successful IMC plan:<\/p>\n
1.\u00a0Develop a strong brand identity<\/strong>. Any successful marketing initiative starts with a strong brand. If you can\u2019t clearly articulate your brand\u2019s unique position in the marketplace (and \u201chigh quality\u201d or \u201cpersonal attention\u201d doesn\u2019t cut it, everyone says that!), how are prospects or customers going to know what you stand for? Consider your brand\u2019s \u201cpersonality\u201d (i.e. Apple is fun\/irreverent while Microsoft is more conservative\/professional) and points of differentiation from your competitors.<\/p>\n 2.\u00a0Develop clear brand standards<\/strong>. Even if you don\u2019t need a full-blown style guide, every business can benefit from some clearly outlined guidelines that will ensure consistency across your marketing and branding. You can decide which elements are important to address, but common ones include colors (be specific \u2013 don\u2019t just say \u201cblue\u201d as there are about a jillion shades of blue!), typefaces (think how they will look on both your physical signs and digitally), other graphic design elements such as logo size and position, and even writing style, such as whether to write \u201cwebsite\u201d or \u201cweb site.\u201d<\/p>\n 3.\u00a0Designate a \u201cBrand Champion.\u201d<\/strong> Every organization should have one person who has primary responsibility for protecting your brand. If that person sees it being misrepresented, he or she should bring it to the attention of someone with the authority to make a change and ensure it is on the same page with the rest of your integrated marketing communications.<\/p>\n 4.\u00a0Identify operational touch points<\/strong>. Stop for a moment and walk through your business process from the point of your customers. What is the very first point of contact they have with your brand? It could be a website, the person (or machine) on the other end of the phone, the custom signage they see outside your\u00a0office or even an in-person visit. Do all of these represent your brand the way they should? From this initial interaction through the final interaction (could be payment, return or support), identify every opportunity to reinforce your brand essence to build customer loyalty and repeat business.<\/p>\n While following these steps does require a significant investment of time initially, once these IMC processes are in place you will find you can be more efficient while boosting ROI with better results.<\/span><\/p>\n source: signsbytomorrow.com<\/p>\n","protected":false},"excerpt":{"rendered":" These are\u00a0some practical tips to set you on your way to a successful IMC plan: 1.\u00a0Develop a strong brand identity. Any successful marketing initiative starts with a strong brand. If you can\u2019t clearly articulate your brand\u2019s unique position in the marketplace (and \u201chigh quality\u201d or \u201cpersonal attention\u201d doesn\u2019t cut it, everyone says that!), how are […]<\/p>\n","protected":false},"author":6,"featured_media":2583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[585,586,587,588,589,590,591,592,593,594],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand-identity","tag-business-process","tag-champion","tag-digitally","tag-graphic-design-elements","tag-prospects","tag-style-guide","tag-successful-marketing","tag-typefaces","tag-writing-style"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/745"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=745"}],"version-history":[{"count":0,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/2583"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}