{"id":739,"date":"2012-10-15T07:42:09","date_gmt":"2012-10-15T00:42:09","guid":{"rendered":"http:\/\/fortuneindo.asikwap.com\/?p=739"},"modified":"2012-10-15T07:42:09","modified_gmt":"2012-10-15T00:42:09","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2012\/10\/15\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"

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\"articles\"<\/a>Content marketing!\u00a0We know you\u2019ve heard about it \u2014 but how do you do it? And why is it important?<\/span><\/p>\n

Content marketing is sharing valuable content with your readers alongside a sponsorship. It can be a beneficial tool when working with brands on your blog \u2014 and here\u2019s why:<\/span><\/p>\n

What does the brand get out of it?<\/span><\/b> The goal of a brand using content marketing is to tap into prospective customers and turn them into repeat buyers. By having their brand featured within or alongside content that attracts a certain audience \u2014 most likely a specific demographic they are attempting to reach \u2014 they are gaining the customer\u2019s trust. Ultimately, the brand hopes that, like a loyal reader, the loyal customer return to the brand over and over again.<\/span><\/span><\/p>\n

What does the blogger get out of it?<\/span><\/b> For the blogger, content marketing provides a way of working with brands and monetization that doesn\u2019t scream \u201cTHIS IS AN ADVERTISEMENT!\u201d like a banner might. You\u2019re still providing your readers with content that is \u201cread worthy\u201d that you<\/i> wrote \u2014 and as long as you announce the post is sponsored or affiliated with a brand<\/span><\/b><\/a> (as the FTC guidelines states), it\u2019s kosher.<\/span><\/span><\/p>\n

What does the reader get out of it?<\/span><\/b> With content marketing, the reader sticks around and actually reads the sponsored post because, unlike a typical advertisement, they gain something out of it. They are still entertained and informed, theoretically.<\/span><\/span><\/p>\n

By: Chelsea Burcz<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Content marketing!\u00a0We know you\u2019ve heard about it \u2014 but how do you do it? And why is it important? Content marketing is sharing valuable content with your readers alongside a sponsorship. It can be a beneficial tool when working with brands on your blog \u2014 and here\u2019s why: What does the brand get out […]<\/p>\n","protected":false},"author":6,"featured_media":3748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[569,570,571,572,573,574,575,356,576,577],"class_list":["post-739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertisement","tag-audience","tag-beneficial-tool","tag-blogger","tag-customer-return","tag-loyal-reader","tag-monetization","tag-prospective-customers","tag-scream","tag-sponsorship"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/739"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=739"}],"version-history":[{"count":0,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/3748"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}