Shared experiences can shape our perception of a product. Our opinion of a product and the enjoyment and value we get from it doesn\u2019t just come from our personal contact with it. How we perceive an iPhone, for example, is influenced by what we know about a brand \u2014 in this case, Apple \u2014 and how others feel about it.<\/p>\n
Spotify\u2019s internal creative team\u2019s \u201cThanks, 2016. It\u2019s been weird.\u201d campaign played on the idea of shared experience. If you\u2019re a Spotify user, you\u2019ve no doubt listened to a song on repeat or created a playlist, so you\u2019re familiar with how the streaming service works. The Spotify team used the enormous trove of user data at its disposal to generate funny headlines for the campaign, including:<\/p>\n
In another example, R\/ GA took getting personal to a whole new level with Through The Dark for its client Google Play. The agency worked with Australian band Hilltop Hoods to bring their song, also called Through The Dark, to life.<\/p>\n
The deeply personal track, written by band member Dan Smith, is about his son Liam\u2019s battle with leukemia. R\/ GA used the song as the basis for an interactive film where users navigate through two simultaneous 3D worlds, The Dark and The Light, by rotating their mobile device.<\/p>\n
ADVERTISING IS DEAD; LONG LIVE ADVERTISING<\/strong> And for the most part, they\u2019re winning. At least, the creative ones are. The examples above show just how hard the top advertising agencies are working for your consumer dollars, using various channels from television to mobile to laptops to billboards, reminding you every time you switch devices that there\u2019s a beautiful bag out there with your name on it.<\/p>\n Source: https:\/\/pagely.com\/blog\/advertisers-trends\/<\/p>\n","protected":false},"excerpt":{"rendered":" Shared experiences can shape our perception of a product. Our opinion of a product and the enjoyment and value we get from it doesn\u2019t just come from our personal contact with it. How we perceive an iPhone, for example, is influenced by what we know about a brand \u2014 in this case, Apple \u2014 and […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[2491,379,489,1482,951,490,492,148,22,694,2490],"class_list":["post-22158","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-advertiser-trend","tag-advertisers","tag-advertising-2","tag-advertising-agencies","tag-billboards","tag-brand","tag-campaign","tag-consumer","tag-creative","tag-laptop","tag-spotify"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/22158"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=22158"}],"version-history":[{"count":1,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/22158\/revisions"}],"predecessor-version":[{"id":22159,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/22158\/revisions\/22159"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=22158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=22158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=22158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAdvertisers are navigating treacherous waters, attempting to win consumers\u2019 attention amid a swiftly changing technology landscape and a backlash against a perceived overload of advertising.<\/p>\n