{"id":20784,"date":"2015-03-23T09:06:30","date_gmt":"2015-03-23T09:06:30","guid":{"rendered":"http:\/\/fortunepr.com\/?p=3795"},"modified":"2019-04-05T08:21:41","modified_gmt":"2019-04-05T08:21:41","slug":"karcher","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2015\/03\/23\/karcher\/","title":{"rendered":"K\u00c4RCHER"},"content":{"rendered":"<h4><span style=\"color: #000000;\">\u00a0<strong>THE BRIEF<\/strong><\/span><\/h4>\n<p>K\u00e4rcher as one of the worldwide largest manufacturers of cleaning equipment, is a new company in Indonesia.<\/p>\n<h4><span style=\"color: #000000;\"><strong>THE CHALLENGE<\/strong><\/span><\/h4>\n<p>to develop and implement\u00a0communications campaign to:<\/p>\n<ul>\n<li>Grab public attention<\/li>\n<li>Enhance trust and con\ufb01dence to\u00a0brand image and engagement<\/li>\n<\/ul>\n<h4><strong>PROGRAMS<\/strong><\/h4>\n<ul>\n<li>Press Conference<\/li>\n<li>Press Release<\/li>\n<li>Contest<\/li>\n<li>Media Tour<\/li>\n<li>Social Media activities<\/li>\n<li>Media Gathering<\/li>\n<\/ul>\n<hr \/>\n<h4><strong>RESULTS<\/strong><\/h4>\n<ul>\n<li>The case-study won the Sabre Awards 2013 (CSR category)<\/li>\n<li>500 coverage in all media types<\/li>\n<li>USD 1,7 Million of PR value<\/li>\n<li>Positive image and Public trust of the brand in Indonesia.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0THE BRIEF K\u00e4rcher as one of the worldwide largest manufacturers of cleaning equipment, is a new company in Indonesia. THE CHALLENGE to develop and implement\u00a0communications campaign to: Grab public attention Enhance trust and con\ufb01dence to\u00a0brand image and engagement PROGRAMS Press Conference Press Release Contest Media Tour Social Media activities Media Gathering RESULTS The case-study won [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":16945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2424],"tags":[],"class_list":["post-20784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fortunepr-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/20784"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=20784"}],"version-history":[{"count":1,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/20784\/revisions"}],"predecessor-version":[{"id":21380,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/20784\/revisions\/21380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/16945"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=20784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=20784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=20784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}